Stop Relying on the Luck of the Irish to Track Your SEM in 2019
Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...
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Say Goodbye to Google AdWords, Hello to Google Ads
Google announced in late June 2018 they were rebranding some services and combining others to make their advertising offerings...
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The Differences between AdWords Match Types: The Tough SEM Decisions
If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....
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7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy
There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...
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The Latest Developments in Pay-Per-Click (PPC) Advertising
Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...
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Improving Your Ad Copy – How to Do It, and What It Looks Like
The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...
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Were you at the Seattle Biz Talk?
Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...
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Bring Your Google AdWords Campaigns into 2017
Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...
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Why Advertise on Bing When Google Is King?
Because Microsoft’s search engine–and perennial distant second to Google in every way–could be a low cost alternative for a...
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Better Targeting with Display Ad Remarketing
You know you need search ads to pull customers to your website, but that’s just half the customer chase....
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Webinar: Google Answers Your Search Ad Questions
Google’s Amy Swartz answered your questions about search advertising for local business in a one-hour, free webinar on Thursday,...
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Google Ads Get More Mobile, Local
The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...
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Google Mobile Text Ads, Now with Prices
With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...
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More Phone Calls from Customers, 8 Ways
A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls...
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Help! I Can’t See My Ads on Google
Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats...
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Google Makes Big Changes to Results Pages: No More Right Rail
Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...
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Escape from Excel with Google’s New Report Editor
Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...
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Add Some Life to Your Bing Ads with Image Extensions
As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use...
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State of Search Conference 2015 – PPC and SEM Highlights
The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and...
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Pay-Per-Click (PPC) Tips for Insurance Agencies
Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site. PPC is...
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Save Yourself from Holiday Marketing Head Slaps
It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...
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