Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.
Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...
Google announced in late June 2018 they were rebranding some services and combining others to make their advertising offerings...
If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....
There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...
Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...
The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...
Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...
Google’s Amy Swartz answered your questions about search advertising for local business in a one-hour, free webinar on Thursday,...
The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...
With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...
A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls...
Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats...
Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...
Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...
The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and...
Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site. PPC is...
It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...
According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...
“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...
The Copyblogger sages Present wisdom for the ages On building landing pages With content that engages. If you’re doing...
Pay-per-click (PPC) is a great way for attorneys to reach potential clients. Most people who need a lawyer either ask...
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