The Differences between AdWords Match Types: The Tough SEM Decisions
If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....
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7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy
There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...
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The Latest Developments in Pay-Per-Click (PPC) Advertising
Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...
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Improving Your Ad Copy – How to Do It, and What It Looks Like
The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...
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Were you at the Seattle Biz Talk?
Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...
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Bring Your Google AdWords Campaigns into 2017
Get Up to Speed For local business owners, search engine marketing (sometimes referred to as “pay-per-click” or PPC) is...
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Why Advertise on Bing When Google Is King?
Because Microsoft’s search engine–and perennial distant second to Google in every way–could be a low cost alternative for a...
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Better Targeting with Display Ad Remarketing
You know you need search ads to pull customers to your website, but that’s just half the customer chase....
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Webinar: Google Answers Your Search Ad Questions
Google’s Amy Swartz answered your questions about search advertising for local business in a one-hour, free webinar on Thursday,...
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Google Ads Get More Mobile, Local
The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...
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Google Mobile Text Ads, Now with Prices
With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...
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More Phone Calls from Customers, 8 Ways
A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls...
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Help! I Can’t See My Ads on Google
Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats...
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Google Makes Big Changes to Results Pages: No More Right Rail
Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...
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Escape from Excel with Google’s New Report Editor
Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...
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Add Some Life to Your Bing Ads with Image Extensions
As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use...
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State of Search Conference 2015 – PPC and SEM Highlights
The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and...
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Pay-Per-Click (PPC) Tips for Insurance Agencies
Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site. PPC is...
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Save Yourself from Holiday Marketing Head Slaps
It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...
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Google’s Bid Simulator Goes Mobile
According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...
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Target Your Loyal Customers with Customer Match
“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...
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