Articles On SEM & PPC

Mastering the ins and outs of search engine marketing (SEM) can be a full-time job. In conjunction with search engine optimization (SEO), SEM and pay-per-click (PPC) ads help you earn your seat in the sandbox alongside your competitors.

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Advertising

Stop Relying on the Luck of the Irish to Track Your SEM in 2019

Google and other popular search engines are notoriously tight lipped about their search engine marketing (SEM) algorithms. So trying...

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Say Goodbye to Google AdWords, Hello to Google Ads

SEM & PPC

Say Goodbye to Google AdWords, Hello to Google Ads

Google announced in late June 2018 they were rebranding some services and combining others to make their advertising offerings...

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The Differences between AdWords Match Types: The Tough SEM Decisions

SEM & PPC

The Differences between AdWords Match Types: The Tough SEM Decisions

If search engine marketing (SEM) were a game of schoolyard kickball, Google AdWords would get picked first every time....

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7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

Google My Business

7 Deadly Sins of Search Engine Marketing (SEM): Refine Your Strategy

There’s a lot of advice out there about what good search engine marketing (SEM) looks like. But even if...

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The Latest Developments in Pay-Per-Click (PPC) Advertising

SEM & PPC

The Latest Developments in Pay-Per-Click (PPC) Advertising

Earning prime visibility on the web and ranking well online are goals for most local business owners. So if...

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Improving Your Ad Copy – How to Do It, and What It Looks Like

Advertising

Improving Your Ad Copy – How to Do It, and What It Looks Like

The term “advertising copy” (ad copy) is admittedly pretty broad. There are plenty of ways you can spend your...

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Were you at the Seattle Biz Talk?

Local Marketing

Were you at the Seattle Biz Talk?

Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need...

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Webinar: Google Answers Your Search Ad Questions

SEM & PPC

Webinar: Google Answers Your Search Ad Questions

Google’s Amy Swartz answered your questions about search advertising for local business in a one-hour, free webinar on Thursday,...

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Google Ads Get More Mobile, Local

Mobile Marketing

Google Ads Get More Mobile, Local

The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...

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Google Mobile Text Ads, Now with Prices

Mobile Marketing

Google Mobile Text Ads, Now with Prices

With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...

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More Phone Calls from Customers, 8 Ways

Google My Business

More Phone Calls from Customers, 8 Ways

A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls...

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Help! I Can’t See My Ads on Google

SEM & PPC

Help! I Can’t See My Ads on Google

Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats...

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Google Makes Big Changes to Results Pages: No More Right Rail

Local Marketing

Google Makes Big Changes to Results Pages: No More Right Rail

Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...

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Escape from Excel with Google’s New Report Editor

SEM & PPC

Escape from Excel with Google’s New Report Editor

Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...

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State of Search Conference 2015 – PPC and SEM Highlights

SEM & PPC

State of Search Conference 2015 – PPC and SEM Highlights

The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and...

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Pay-Per-Click (PPC) Tips for Insurance Agencies

SEM & PPC

Pay-Per-Click (PPC) Tips for Insurance Agencies

Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site.  PPC is...

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Save Yourself from Holiday Marketing Head Slaps

Email Marketing

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...

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Google’s Bid Simulator Goes Mobile

Mobile Marketing

Google’s Bid Simulator Goes Mobile

According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...

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Target Your Loyal Customers with Customer Match

SEM & PPC

Target Your Loyal Customers with Customer Match

“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...

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The ABCs of Landing Pages That Work [Infographic]

Business Websites

The ABCs of Landing Pages That Work [Infographic]

The Copyblogger sages Present wisdom for the ages On building landing pages With content that engages. If you’re doing...

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Pay-Per-Click Tips for Personal Injury Attorneys

SEM & PPC

Pay-Per-Click Tips for Personal Injury Attorneys

Pay-per-click (PPC) is a great way for attorneys to reach potential clients. Most people who need a lawyer either ask...

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