Articles On Local Marketing
Learn all about advertising for your small business. Discover articles for search ads, print ads, third-party ads, and more, along with the best practices to maximize every dollar you spend.
Advertising Basics — What You Need to Know
Allotting money for advertising is a big step for a small business. When done right, advertising...
Brand Consistency is the Core of Successful Franchises
Running a franchise is a complex affair. There are many moving pieces but one critical priority...
Stop Relying on the Luck of the Irish to Track Your SEM in 2019
Google and other popular search engines are notoriously tight lipped about their search engine...
Say Goodbye to Google AdWords, Hello to Google Ads
Google announced in late June 2018 they were rebranding some services and combining others to make...
Facebook and Google Get Closer to Tracking Ads to Store Visits
Buzzwords to learn today: "Online to offline marketing", meaning direct tracking of a consumer...
Google Ads Get More Mobile, Local
The search giant is making text ads bigger, showing promotions from merchants on maps and...
Help! I Can’t See My Ads on Google
Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per...
Research Reveals that Offline Word-of-Mouth Recommendations Lead to Online Research
A new study has found that, in about one-quarter of the cases, offline word-of-mouth...
Free Advertising for Small Businesses
The Top Ten List of Free Small Business Advertising Sites Free Listings for Establishing Your...
Survey Says Women Respond Positively to "Femvertising"
According to recent survey by SheKnows, an award-winning women’s lifestyle media platform...
MarketingCharts Debrief on How to Reach Baby Boomers
To prepare their latest debrief, MarketingCharts collaborated with Experian Marketing Services,...
Test New Inline Blog Forms
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