Select an Account to Sign In


Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

Online Listings

Survey Says Women Respond Positively to “Femvertising”

Survey Says Women Respond Positively to “Femvertising”

By | 10.16.14
Survey Says Women Respond Positively to “Femvertising”

According to recent survey by SheKnows, an award-winning women’s lifestyle media platform company, 52 percent of women polled admitted they’d purchase products from companies who portray women favorably in their advertising.

Of the 628 women polled, 43 percent said female empowerment ads made them feel good about supporting the brand. Additionally, 45 percent admitted to sharing a pro-female ad with others and 46 percent stated they’d begun following a company on social media as a result of an ad.

With 92 percent stating they were aware of at least one pro-female campaign like “Dove’s Real Beauty”; understandably, they are easier to remember too.

Furthermore, only a quarter of respondents said they’d continue using products from companies who didn’t show women in a positive light in their advertising.

Following are other key findings:

  • Four out of five respondents thought it was important for younger generations to see pro-female advertising and believe it can have a positive effect on a young girl’s self esteem
  • Fifty-one percent feel pro-female advertising breaks down gender barriers
  • Three out of five believe any brand can be pro-woman
  • Ninety-four percent felt that objectifying women in ads hurts all women
  • Seventy-five percent said they like ads featuring real women
  • Only 50 percent consider themselves feminists but 89 percent are for gender equality


Castillo, Michelle. “These Stats Prove Femvertising Works”. 10/10/2014.

(Visited 152 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn

Like what you see?
Get more free content.

Next Up In Online Listings

Last Minute Fourth of July Promotions With Online Listings

The Fourth of July is just around the corner, and if you’ve landed on this page you may be...

Read More

How Top Roofers Use Business Listings to Cover their Businesses Online

The hail storm hits, and you know what every other roofing contractor in your area knows. Busy season just...

Read More

How to Get Your Small Business to the Top of Google’s Local Pack

How many times have you searched for something on Google and used the words “near me,” “local,” or the...

Read More

Explore the Blog