Author: Keith Brown

Articles by Keith Brown

7 Essential SEO Terms Every Business Owner Should Know

SEO

7 Essential SEO Terms Every Business Owner Should Know

When it comes to SEO most business owners leave everything to the “experts”. The problem is that not everyone...

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The Top 20 Most Sought After New (gTLD) Domain Extensions

SEO

The Top 20 Most Sought After New (gTLD) Domain Extensions

The time to apply for a new gTLD (custom domain extension) has come and gone. What exactly does this...

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How to Outsource Small Business SEO like a Pro

SEO

How to Outsource Small Business SEO like a Pro

When I say the word outsourcing what comes to mind? For most people with a small business it’s things...

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Steps To Get More Customers

Local Marketing

Steps To Get More Customers

If you plan your marketing, you can add more customers to your mix, and that means a better bottom...

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Ways Small Business Owners Waste Money

Back Office

Ways Small Business Owners Waste Money

When it comes to spending money on your business, are you more like a consumer grocery shopping on an...

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Don’t Settle For Good – Make Your Business Great

Back Office

Don’t Settle For Good – Make Your Business Great

What separates good from great?  The answer depends on a number of factors including exactly how you define the...

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Keeping Your Business Running During The Holiday Season

Back Office

Keeping Your Business Running During The Holiday Season

The holiday season can provide a much-needed break for you and your employees. Taking time away from the office...

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What You Can Learn From Successful Innovators

Back Office

What You Can Learn From Successful Innovators

While there is an old adage that reminds us to never become discouraged by our failures but rather use...

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Resolving Workplace Conflicts

Local Marketing

Resolving Workplace Conflicts

Conflict, whether the result of a negative interaction or positive change, can be a waste of time, energy, and...

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Five Principles To Grow Your Business

Back Office

Five Principles To Grow Your Business

Long-term success for small business owners requires the ability to stay focused on an original mission while also meeting...

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Don’t Let Urgent Needs Overshadow What’s Most Important

Back Office

Don’t Let Urgent Needs Overshadow What’s Most Important

For many business owners, dealing with “urgent” needs can often distract them from the truly important matters that lead...

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Developing A Business Model

Back Office

Developing A Business Model

A business model is a blueprint that defines your company’s mission, goals, operations, and structure and is essential to...

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Sparking Innovation In Your Company

Back Office

Sparking Innovation In Your Company

Small business owners, by nature, are innovators. In fact, small businesses are leaders in job growth and innovation in...

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Starting A Home-Based Franchise

Local Marketing

Starting A Home-Based Franchise

The word franchise usually conjures up images of brick and mortar stores with large, recognizable signs and logos positioned...

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Motivating Employees

Local Marketing

Motivating Employees

If your small business relies on a team of employees to tackle your day-to-day tasks, provide customer service, assemble...

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Hiring A Sales Manager

Local Marketing

Hiring A Sales Manager

Deciding its time to hire a sales manager to lead the sales department is a significant moment in the...

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How To Think Like Your Customer

Local Marketing

How To Think Like Your Customer

Thinking like your customer puts your customers’ focus at the center of everything your business does and ensures that...

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Home Office Essentials

Back Office

Home Office Essentials

Setting up and organizing a space for your home office is essential for the livelihood of your home-based business....

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Insurance For Small Businesses

Back Office

Insurance For Small Businesses

Business insurance policies are vital to helping you protect your assets and future growth from unexpected calamities. Without insurance,...

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Generating Client Referrals

Local Marketing

Generating Client Referrals

A constant flow of referral-based clients is a sign of a thriving business. When you consistently impress your clients...

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Reeling In Repeat Customers

Local Marketing

Reeling In Repeat Customers

It is no secret that repeat customers spend more money than new customers on new and existing products and...

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