Author: Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Google’s Keyword Planner Updates: Looking Trendy

SEM & PPC

Google’s Keyword Planner Updates: Looking Trendy

Almost exactly one year ago I posted about Google’s then-new Keyword Planner tool. Now they’re back at it, releasing...

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Joining Forces: Can Social Boost Search?

Advertising

Joining Forces: Can Social Boost Search?

A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...

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Follow-Up: Facebook Ad Audience Targeting

Advertising

Follow-Up: Facebook Ad Audience Targeting

In February, I wrote a post titled “Updates Coming to Facebook Ad Audience Targeting” that covered updates to the...

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Facebook Ad Sets: Joining the Herd

Advertising

Facebook Ad Sets: Joining the Herd

Search engine marketers have long struggled with the question of how best to organize their ads. Google and Bing...

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Updates Coming to Facebook Ad Audience Targeting

Back Office

Updates Coming to Facebook Ad Audience Targeting

Facebook has a lot of data on its users, but only a small portion of that data can be...

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Google to Introduce Flexible Conversions

SEM & PPC

Google to Introduce Flexible Conversions

Conversions remain one of the most important metrics to keep track of when running online advertising campaigns. Google has...

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Find Your Missed AdWords Opportunities

SEM & PPC

Find Your Missed AdWords Opportunities

It’s often hard to tell when you’ve missed an opportunity with your online ads. This is especially true when...

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How To Track Your Twitter Ad Conversions

SEM & PPC

How To Track Your Twitter Ad Conversions

A key component to any successful advertising campaign is conversion tracking. Without that integral piece, you’ll be running ads...

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Are Your Ads Viewable?

SEM & PPC

Are Your Ads Viewable?

Last Thursday, Google announced that they’re offering another new feature for display advertisers. In addition to the recent “Display...

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Click-To-Call Conversions in AdWords

SEM & PPC

Click-To-Call Conversions in AdWords

For the past several years, Google has been working to create a more robust click-to-call solution for mobile advertisers....

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A Better Selection for Google Display Ads?

SEM & PPC

A Better Selection for Google Display Ads?

A few weeks ago Google unveiled yet another AdWords change for advertisers to consider. Until November 4, advertisers had...

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Tweets to the Future: Scheduling for Twitter

Social Media

Tweets to the Future: Scheduling for Twitter

Until recently, managing social advertising has been a very hands-on process. Social media managers who lacked third party tools...

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Ad Rank Changes: Extensions for Success

SEM & PPC

Ad Rank Changes: Extensions for Success

While our friends in the SEO community are dealing with the ramifications of Hummingbird, Google decided to make the...

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Lead Cards for Twitter: Expanding Your Tweets

Advertising

Lead Cards for Twitter: Expanding Your Tweets

Twitter marketers have their work cut out for them these days. Hundreds of millions of tweets are sent on...

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Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Advertising

Facebook Ad Testing: Is a Picture Worth a Thousand Views?

Every online marketing professional will tell you that you should always be testing your ads. Test new copy, test...

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Google’s Ever-Expanding Ads: Can SEO Keep Up?

SEM & PPC

Google’s Ever-Expanding Ads: Can SEO Keep Up?

Google is always trying to bring new enhancements to their search results page ads, but many of their recent...

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Images for AdWords: Expanding Beyond Products

SEM & PPC

Images for AdWords: Expanding Beyond Products

Google has been doing a lot of experimentation with search ads, and they recently made what could be a...

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Google’s Keyword Planner Simplifies Keyword Research

SEM & PPC

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

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The Changing Landscape of Facebook Ads

SEM & PPC

The Changing Landscape of Facebook Ads

The average Facebook user will occasionally log in to find out that the experience has changed, sometimes dramatically. Advertisers...

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Google Enhanced Campaigns: Combine and Conquer

SEM & PPC

Google Enhanced Campaigns: Combine and Conquer

In my last post, More Details on Mobile SEM, I explained how to set up a Google campaign that...

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More Details on Mobile SEM

Mobile Marketing

More Details on Mobile SEM

In one of my previous posts, I briefly touched on the concept of advertising specifically to mobile users. Given...

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