Author: Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

Dialing for Dollars with Call Tracking

Advertising

Dialing for Dollars with Call Tracking

A phone call is the most valuable lead any small, local business can get – pretty much the definition...

Read More

Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Local Marketing

Psst! Online Search Beats Word of Mouth for Local Shoppers. Pass It On. [Infographic]

Consumers surveyed by respected market research firm BIA/Kelsey said they now turn to online search more than word of...

Read More

Holiday Retail Sales Forecast: A Bit Chillier Than Last Year, on Average [Infographic]

Local Marketing

Holiday Retail Sales Forecast: A Bit Chillier Than Last Year, on Average [Infographic]

Holiday shoppers surveyed by the National Retail Federation plan to spend an average of $737.95, down 2% from what...

Read More

Get Your Business Ready for Small Business Saturday

Advertising

Get Your Business Ready for Small Business Saturday

Time to start planning for Small Business Saturday, November 30.  The annual event encourages holiday shoppers to give back...

Read More

Give Your Email Marketing Campaigns a Mobile Makeover

Email Marketing

Give Your Email Marketing Campaigns a Mobile Makeover

Those beautiful email messages you send to clients with all the lovely product shots and colorful “order now!” buttons?...

Read More

5 Cool Retail Signage Ideas from the Future

Advertising

5 Cool Retail Signage Ideas from the Future

Here’s an easy prediction: The retail shopping experience will get more entertaining to compete for attention from consumers in...

Read More

Is Text Message Marketing 4 U?

Advertising

Is Text Message Marketing 4 U?

OMG – Americans sent more than 2 trillion texts in 2012! With so many eyeballs glued to the tiny...

Read More

How to Make Your Own Online Commercial with Animation Software

Advertising

How to Make Your Own Online Commercial with Animation Software

Still making sales presentations with slide shows or product announcements with press releases? Boring! Get your clients’ attention with...

Read More

How to Advertise Your Mobile App on Facebook

Advertising

How to Advertise Your Mobile App on Facebook

If you have a mobile app for your local business to take reservations, display your catalog, offer coupons or...

Read More

How to Ask For Customer Reviews

Branding

How to Ask For Customer Reviews

You know that online reviews help drive customers to your business. But did you know they also improve your...

Read More

How to Run a Promotion, Contest or Sweepstakes on Facebook

Local Marketing

How to Run a Promotion, Contest or Sweepstakes on Facebook

How much is a Facebook Like worth to your local business? We’ve seen an auto-glass shop offering an iPad,...

Read More

Business Sign Basics

Advertising

Business Sign Basics

You know in your gut you need a sign on your place of business to stay in business. Well,...

Read More

To Boost Calls From Yellow Pages Ad, Get Your Numbers Right

Advertising

To Boost Calls From Yellow Pages Ad, Get Your Numbers Right

Step up close because we’re about to tell you the single biggest way to boost calls from your ad in...

Read More

Local Businesses Compete on Black Friday by Cooperating

Local Marketing

Local Businesses Compete on Black Friday by Cooperating

Small shops in Portland are banding together to battle the Big Box retailers on Black Friday, Nov. 25. The...

Read More

Yellow Pages Display Ads Basics

Advertising

Yellow Pages Display Ads Basics

Display ads in a print Yellow Pages directory need to grab readers’ attention, then turn them into customers in...

Read More

What the Facebook Changes Mean for Local Businesses

Social Media

What the Facebook Changes Mean for Local Businesses

Do you have a Facebook page for your local business? Then you need to know about a flurry of...

Read More

Turn Callers Into Customers

Local Marketing

Turn Callers Into Customers

You’ve spread your phone number all over town through local directory ads, on websites and in other advertising media....

Read More

How to Mix Ad Media for Maximum Results

Advertising

How to Mix Ad Media for Maximum Results

How are consumers finding your business and deciding whether to purchase your product or service? And how should you...

Read More

Do-It-Yourself Marketing Research: Understanding Your Customers

Local Marketing

Do-It-Yourself Marketing Research: Understanding Your Customers

You can do some simple yet powerful market research by taking advantage of free websites and free or low-cost...

Read More

7 Ways to Show Customer Appreciation on Facebook

Local Marketing

7 Ways to Show Customer Appreciation on Facebook

Show some love to your customers! You wouldn’t be in business without them. Wondering how to say thank you...

Read More

Searching by Smartphone: How to Get Your Business Found

Mobile Marketing

Searching by Smartphone: How to Get Your Business Found

This year, sales of smartphones such as the iPhone or Androids are projected to surpass sales of traditional wireless...

Read More

Like what you see?
Get more free content.