Author: Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

Our Top 20 Blog Posts of 2016 (So Far)

Local Marketing

Our Top 20 Blog Posts of 2016 (So Far)

You sure have wide-ranging interests when it comes to online marketing — from disappearing Google ads to getting “mobile...

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In Troubled Times, How Should Business Respond?

Back Office

In Troubled Times, How Should Business Respond?

Troubled times re-focus all of us on the value of family and community. Whether your business is “charity driven”...

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Co-op Advertising: Money on the Table

Advertising

Co-op Advertising: Money on the Table

National brands may pay 50% to 100% of your local, online ad campaigns, and may also cover social media,...

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Win Search-Engine Love with Perfect On-Page SEO [Infographic]

Business Websites

Win Search-Engine Love with Perfect On-Page SEO [Infographic]

The internet: an endless beauty pageant with search engines as the judges and your site as the contestant. Put...

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Go Test Your Site on Google’s New Tool

Business Websites

Go Test Your Site on Google’s New Tool

Go right now to this test site by Google, enter your website address, and get a report back on...

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Local Digital Advertising Forecast for 5 Years of Growth

Local Marketing

Local Digital Advertising Forecast for 5 Years of Growth

Respected local-media consultancy BIA/Kelsey forecasts a good five years for digital advertising in the local marketplace, growing 12.8% a year...

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Plumbers Guide to Online Marketing

Local Marketing

Plumbers Guide to Online Marketing

You know the competition will hydro jet you if you don’t market your plumbing business hard on online channels. But...

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New Social Media Platform: ‘Employee Advocates’

Social Media

New Social Media Platform: ‘Employee Advocates’

Think of this: The average Facebook user has 338 “Friends”. Let’s say you have 20 employees—that’s 6,760 Friends of...

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How to Reach Pinterest Users (and Other Early Planners)

Online Listings

How to Reach Pinterest Users (and Other Early Planners)

“Who thinks about Thanksgiving dinner during bikini season? Pinners do, that’s who!” says Pinterest, releasing a planning calendar that’s...

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Google Puts Search Right on Your Mobile Keyboard

Online Listings

Google Puts Search Right on Your Mobile Keyboard

What scares Google? 1) Everybody will soon search everything on mobile phones. 2) Search will stay inside the phone,...

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Update: The Big (Slow) Switch to Chip Card Readers

Online Listings

Update: The Big (Slow) Switch to Chip Card Readers

You started using those dip-the-chip credit/debit card readers last year in time for the October 1, 2015, deadline set...

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Like Web Ads, ‘Spying Billboards’ Now Target Messages Too

Online Listings

Like Web Ads, ‘Spying Billboards’ Now Target Messages Too

Old story: Websites that know what other sites you visited on the internet and show you ads that fit...

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New Spin for Your Image: Google ‘Street View’ Photos Indoors

Google My Business

New Spin for Your Image: Google ‘Street View’ Photos Indoors

Here’s a fun way to dress up your presence on Google: panoramas of your place of business—Google calls them “inside...

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Spring Clean Your Marketing

Local Marketing

Spring Clean Your Marketing

Ah, spring, time of renewal, time of hope, time to power wash those keywords, Carnauba wax that website, steel...

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How Do You Know the Value of a Customer?  3 Ways

Back Office

How Do You Know the Value of a Customer? 3 Ways

Before you spend a buck on advertising or marketing, this is the first question: What is a new customer...

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Roundup: 3 Tactics to Build Customer Loyalty

Online Listings

Roundup: 3 Tactics to Build Customer Loyalty

Three different tactics that share one common insight: With customers so ready to jump to another brand or vendor,...

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Customer Satisfaction Goes Down and Down

Online Listings

Customer Satisfaction Goes Down and Down

The American Customer Satisfaction Index, based on interviews with 70,000 consumers about their satisfaction with foreign and domestic products,...

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Fast Track to the Top on Google: Answer Boxes

Business Websites

Fast Track to the Top on Google: Answer Boxes

Type searches in Google—especially questions in whole phrases like “how much is a …”–and the pages that come back...

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Local Spending Up a Bit, Search Ad Spending Up a Lot

Online Listings

Local Spending Up a Bit, Search Ad Spending Up a Lot

For local-business marketers, two new reports give some direction on where the brick and mortar economy and the online economy...

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Facebook Chatbot Reviews Are In and They’re Not Good

Online Listings

Facebook Chatbot Reviews Are In and They’re Not Good

Last week, the social media giant announced big plans to enable businesses to conduct customer service through automatic messaging:...

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Facebook’s Future: Your Customer Service Bot

CRM

Facebook’s Future: Your Customer Service Bot

“Bots” (noun): Automated programs that can answer customer questions, make appointments and suggest products to mobile phone users in...

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