Author: Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

The Most Profitable Small Businesses of the Year

Back Office

The Most Profitable Small Businesses of the Year

It’s a good year for accountants and real estate agents, says Sageworks, an information company that collects the financials...

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Facebook Embraces Vertical Video; World Tilts

Online Listings

Facebook Embraces Vertical Video; World Tilts

Facebook told Marketing Land that it is going all in for vertical video, and will display the tall format in its...

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More Business Emails Going to Spam or Going Missing

Online Listings

More Business Emails Going to Spam or Going Missing

Forty-five years since the first email was delivered–and we still can’t get email delivery right? Yes, according to the 2016...

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Study: Mobile Purchase Research Mostly Done at Home

Online Listings

Study: Mobile Purchase Research Mostly Done at Home

Shoppers do serious research about purchases at home on the computer, right?  And mainly use their mobile phones when...

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85% of Web Pages Now “Mobile Friendly”

Online Listings

85% of Web Pages Now “Mobile Friendly”

Google announced this week that it is dropping the “mobile friendly” label from its mobile search-return pages–and as a...

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Millennials Winding Road to Purchase [Map]

Back Office

Millennials Winding Road to Purchase [Map]

Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing...

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New Ads on Twitter: Stickers on Photos

Online Listings

New Ads on Twitter: Stickers on Photos

Twitter launched Stickers in June, so users can overlay their tweeted photos with little shapes (like hearts or hats)...

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Snapchat Makes a Move on Local Search, Maybe

Online Listings

Snapchat Makes a Move on Local Search, Maybe

Crazy-successful social media app Snapchat (see Snapchat, the Next Facebook) just bought Vurb, maker of a mobile search app that gives recommendations...

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Should the Boss Tweet and Post? [Infographic]

Back Office

Should the Boss Tweet and Post? [Infographic]

Yes, your company should have social media accounts — but should you also be on social media in your...

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How to Find Free Stock Photos That Look Like Paid

Advertising

How to Find Free Stock Photos That Look Like Paid

Your usual choices on free stock photography sites: pictures of dollar signs falling from the sky, close-ups on two...

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Feds Accuse Contact Lens Sellers of Keywords Conspiracy

Online Listings

Feds Accuse Contact Lens Sellers of Keywords Conspiracy

An old and well-established technique in search advertising: Bid on on your competitor’s trade name so your ad appears...

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Instagram and Twitter Chase Snapchat

Online Listings

Instagram and Twitter Chase Snapchat

Snapchat, the photo- and video-sharing social media app beloved of teens and young adults, hit an estimated 150 million...

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Most Effective Email You’ll Probably Send: The Welcome Message

Email Marketing

Most Effective Email You’ll Probably Send: The Welcome Message

“Welcome” emails–the ones that go out just after a customer signs up for your email list–get twice the opens...

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Supporting Team USA on Social Media? Keep It Legal

Online Listings

Supporting Team USA on Social Media? Keep It Legal

If you want to show your support for Team USA in the Olympics on your business social media pages,...

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Customer Rage Survey Results: Grrrrr

Online Listings

Customer Rage Survey Results: Grrrrr

Results are in for the 2015 National Customer Rage Survey by Customer Care Measurement & Consulting–and let’s just say that steam is still...

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Your Loyal Customers, Endangered Species

Back Office

Your Loyal Customers, Endangered Species

Forget customer loyalty, writes consultant Richard R. Shapiro in a new book The Endangered Customer: 8 Steps to Guarantee...

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FAQ Pages: Good for Search, Good for Your Clients

Business Websites

FAQ Pages: Good for Search, Good for Your Clients

Here’s a quick way to add some content to your local business website that helps your customers, shows off...

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Google Ads Get More Mobile, Local

Mobile Marketing

Google Ads Get More Mobile, Local

The search giant is making text ads bigger, showing promotions from merchants on maps and making other changes in Google...

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Google Mobile Text Ads, Now with Prices

Mobile Marketing

Google Mobile Text Ads, Now with Prices

With a “price extension” you can add to your Google ads (only on mobile) a neat little chart of...

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Warner Bros. Settles with FTC on Paid Reviews Complaint

Online Listings

Warner Bros. Settles with FTC on Paid Reviews Complaint

The Federal Trade Commission has settled a new case in its long-running crackdown on online reviewers who aren’t up...

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Dental Practice Marketing Online: Get Your Checkup

Local Marketing

Dental Practice Marketing Online: Get Your Checkup

Read these 10 guides for actionable tips on winning and keeping dental patients. We cover search engine ad buys,...

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