Social Media Marketing Ideas For Small Business

Where to find great social media marketing ideas for your small business

As a small business owner, you’ve got a lot on your plate. So, when it comes to social media, you may be wondering whether you really need to spend the time creating posts for Facebook, Instagram, Twitter and LinkedIn. But consider this: more than half of customers learn about new brands on social. With a little effort and some creative ideas, you can easily leverage the power of social media to grow your business.

At Thryv, we’ve got social media marketing ideas for small business owners and the tools to execute them. Our do-it-all client experience platform delivers everything you need to master social media marketing so you can spend more time running your business.

Why social media matters

Here’s why social media for small business can be such a powerful tool.

Cost-effective engagement
When someone sees your social post and likes it, shares it or comments on it, that post will reach a lot more people. Creating engaging posts on social leaves a memorable impression with potential customers – at very little cost. Think of every post as an advertisement that you created yourself. Whether it’s a video filmed with your phone or an announcement, it serves as an opportunity to engage your audience and create excitement. To get the most return on investment you want to encourage your audience to engage with each post. An engagement includes: likes, comments, shares and saves. The more engagement a post receives, the more potential customers you can reach. A high engagement post can broaden your audience exponentially at very little cost.

Social proof
Word of mouth is still one of the most effective forms of marketing. Social platforms provide a form of online word of mouth by delivering proof that other people like and trust your business. When potential patrons see people interacting with your profiles and your business responding, they’re more likely to trust and try your business, too.

Reputation management
Your customers will likely leave reviews on social media – some good, a few maybe not so good. Responding to their comments and addressing any concerns will not only impress your customers, but every other person who sees the post as well.

Competitive research
Social media can give you an inside look at how customers feel about your competitors – and give you an inside track to marketing products, services and promotions that can one-up the competition.

Customer insights
Successful businesses know how to analyze and adapt to their customers. Social media platforms provide a number of insights that can be used to make informed decisions. You can learn about how people interact with your business. You can gather information about your customers; like what their interests are, how do they allocate their time and what are their thoughts are on various topics. This data reveals who your customers are, what they want and how they feel about you. That information is invaluable because it takes the guesswork out of your marketing efforts so you can more effectively position your products and services.

More traffic
Social media has proven to be a successful sales funnel towards your website. One of the most effective social media marketing ideas for small businesses is showcasing products and services with preview videos and teasers on social sites. Keeping your social media content engaging directly correlates with driving potential customers to your website for more information.

Social media marketing ideas for small business from Thryv

Thryv’s solutions for small business deliver everything you need to get the work, manage the job and nurture customer relationships. The social media tools on our platform let you quickly connect your Facebook, Twitter, Instagram and LinkedIn accounts, making it easy to publish content from one place. We even offer pre-built posts for those times when your business needs a few more social media marketing ideas.

Manage social media marketing from one location
With Thryv, you can share your social story and manage all your profiles from one place, on any device. Post content, photos, links and videos to social media sites with one click.

Schedule content in advance
Our social media tools for business let you share social posts instantly or schedule your content ahead of time. Planning your posts in advance is a great way to maintain a regular presence without needing to be on social media every day. Thryv can even identify the best times for posting to deliver maximum visibility.

Access a library of pre-written posts
Coming up with great social media marketing ideas for small business promotions can be a chore for some owners. That’s why Thryv offers a library jam-packed with more than half a million posts that you can personalize for your business. We even analyze the posts of your competitors and help you create social content that keeps you in the mix.

Upgrade to full-service social
With Thryv’s full-service social upgrade you can let our content team handle the heavy lifting. We’ve got boatloads of great social media marketing ideas for small business owners. Our team can write unique content each month and use boosting algorithms to help you grow your audience, your influence and your business.

More marketing ideas for small business

Along with social media marketing ideas for small business, Thryv offers lots of additional ways to stay in touch with customers.

Turbocharge your online listings
When you upload your business information Thryv syncs it to Google, Facebook, Yelp and more than 40+ trusted listing sites online.

Optimize your Google profile
Your Google My Business profile is one of the easiest ways for customers to find you. Our optimization service lets you claim and manage your listing easily so you can get found, booked and recommended online.

Win business with videos
Short-form videos are the rock stars of online marketing. Thryv offers video marketing options including custom-built video, automatically generated video, video ads and animated GIFs.

Manage customer conversations
With Thryv’s customer communication platform you can manage every customer conversation from one inbox. Our tools help you stay organized, respond quickly and offer personalized communications.

Automate marketing
Our marketing automation tools let you automatically execute marketing campaigns, announcements, promotions and customer reminders. Use our massive library of ready-to-send texts and emails for every occasion to simplify customer messaging. Leverage Thryv’s detailed analytics and insights to measure success and drive customer engagement.

Stay on top of your business reputation
Get instantly notified of new reviews on Google, Yelp and Facebook, automatically responding within one business day – even when you’re too busy to do it yourself. Use pre-built templates to request reviews from customers at the perfect time.

Why Thryv?

Thryv offers the ultimate collection of do-it-all small business software. From online invoicing and CRM tools to email marketing and social media marketing ideas for small business, Thryv delivers the technology, software and tools small business owners need to manage their work more easily.

For small business, the Thryv platform provides:

  • An end-to-end platform for transforming the business
  • CRM tools that put customers at the center of the business
  • Solutions to build an online presence
  • Software for managing day-to-day work like contacting customers, scheduling appointments and working with documents
  • Payment solutions to get paid faster and keep cash flowing
  • Tools for managing multiple locations from a single dashboard
  • A platform that can be managed from any device
  • Easy integration with existing small business tools and software solutions
  • 24/7 support from live experts
  • Cutting-edge data encryption and customizable account access to ensure security

Social Media Marketing Ideas For Small Business FAQs

Your social media marketing ideas for small business questions, answered.

What are the best social media marketing ideas for small business?

Social media is a great way for small businesses to raise their profile, reach more customers and grow the business. Businesses with a social media presence can build trust and develop relationships more easily with potential customers. Social media can help small businesses manage their online reputation, track competitors’ offerings and gather data about customers and prospects.

Why should small businesses advertise on social media?

Advertising on social media is both highly effective and cost-efficient. Social platforms are highly targeted, letting you deliver ads to potential customers based on criteria like age, gender, interests and location.

What type of social media ads are best for small business?

Photo ads help build brand awareness and drive traffic to websites. Video ads are highly effective at convincing prospects to buy a product or service. Ads that tell stories give customers an in-depth understanding of your offerings. Search ads appear to customers who are already looking for your product or service. Messenger ads pop up between conversations in your users’ chat tabs.