"Mompreneurs" Increasingly Launching Startups
According to an American Express OPEN-backed study conducted earlier this year, women-owned startups are launching at a rate of nearly...
Recent Debrief Examines the Effectiveness of Advertising Channels
It’s common knowledge nowadays that many marketers are earmarking a portion of their advertising budgets for digital advertising. In fact,...
The Local Business Guide to Barnacle SEO: Hitch Your Wagon to a Star
Many small local businesses are being inundated by advice to build links, write content, and become more sociable online. Don't...
Shares and Share A Like: Measuring The Effectiveness of Social Content
In a recent survey (April 2014) for the Association of National Advertisers (ANA), research firm Ispsos OTX found that brands...
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