Online Listings

Recent Debrief Examines the Effectiveness of Advertising Channels

By | 07.10.14

Recent Debrief Examines the Effectiveness of Advertising Channels

It’s common knowledge nowadays that many marketers are earmarking a portion of their advertising budgets for digital advertising. In fact, many CMOs predict companies will devote three-quarters of their marketing spend on digital advertising in the near future. But is this indicative of how much online advertising really influences purchasing decisions? The latest Marketing Debrief from MarketingCharts attempts to answer this question.

The Debrief is comprised of 15 charts and tables featuring data from survey research conducted largely by MarketingCharts, from other leading providers and public data. It examines the influences of various ad channels across a range of demographic groups. The results were somewhat surprising.

Even though online channels like social media and search engine ads are gaining popularity among many demographic groups, TV advertising was found to be the most influential. Even more surprising – traditional advertising channels were found still very effective among millennials, the group most likely to respond to digital advertising.

Still, online advertising is gaining momentum in terms of audience recall and stated intent to purchase. Learn more about the Marketing Debrief.

Reference:

MarketingCharts Staff. “Which Advertising Channels Have the Biggest Purchase Influence on Consumers?”. 7/8/2014.

(Visited 22 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Want to Add Your Business to Bing? How to Get Found with Bing Places

Online Listings

Want to Add Your Business to Bing? How to Get Found with Bing Places

The secret is out! Google continues to dominate online search. (OK, that wasn’t really a secret, was it?) But...

Read More

[Video] The Smart Way to Use Keywords in Your Online Listings

Online Listings

[Video] The Smart Way to Use Keywords in Your Online Listings

Want to show up more often in searches? Of course you do! It’s not as easy as claiming your...

Read More

Last Minute Fourth of July Promotions With Online Listings

Local Marketing

Last Minute Fourth of July Promotions With Online Listings

The Fourth of July is just around the corner, and if you’ve landed on this page you may be...

Read More