Why CRMs Fail and It’s Time to Transition to CXM
When Siebel Systems first pioneered Customer Relationship Management (CRM) software in 1997, it was a noble effort. The premise...
From Mounds of Paper to Everything in One Place: A Digital Transformation Story
For many parents, filling out financial aid paperwork is a terrifying task. It’s a trip into the unknown, with...
The Secret Weapon for Introvert Entrepreneurs: CRM Software
Networking, sales calls, customer service and vendor relations. These are all activities every entrepreneur knows they need to handle...
![[Video] Why You Should Choose a Cloud-Based CRM](https://3iy1dq1gd54x28xw9d3tmvqk-wpengine.netdna-ssl.com/media/Hero-Image-1-1-1700x675.png)
[Video] Why You Should Choose a Cloud-Based CRM
Ten years ago, 88% of CRMs were hosted on business systems. But today, 87% of CRMs are hosted in...
5 Common CRM Mistakes to Avoid Making at All Costs
The importance of a customer relationship management (CRM) software is something you may already know about as a small...
What is Lead Injection? Why You Need a Better Way to Get Leads into Your CRM
When a consumer reaches out to your business and expresses interest, they become a lead. In marketing, we call...
[Video] Get More Out of Your CRM with Tags
So you’ve upgraded your contact list into a customer relationship management (CRM) system. And hopefully, you’ve entered your contact...
[Video] Turn Your Contact List into Cash
Did you know it’s 6 to 7 times more expensive to attract a new customer than it is to...
7 Questions to Ask Yourself before Investing in a CRM
When most business owners decide their business needs a customer relationship management (CRM) system, they put together a list...
7 Contact List Mistakes You’re Probably Making
Did you know 65% of businesses adopt a customer relationship management (CRM) system within their first 5 years? CRMs...
What to Look for in a CRM: 9 CRM Features You Have to Have
Many local business owners view CRMs (customer relationship management systems) as databases. Basically, they see these systems as a...
Are you making these 6 common mistakes when building your contact list?
Hopefully you use your contact list to communicate regularly with customers and potential clients. You do…have a contact list…right?...
Customer Segmentation for Small Business
If you have a simple customer database or point-of-sale payments system or email marketing list or appointment scheduling software...
SMBs and CRM
What is social CRM? Does it work? Should I be concerned about Twitter and Facebook? Can I get leads...