Videos allow customers an inside look at the nature of businesses and their offers. The same videos that promote brand awareness can also be an inexpensive way to generate sales.
In the latest episode of the “Winning on Main Street” podcast, we sit with Lou Bortone, the Godfather of Video, as he discusses the importance of video to authentically connect and engage with customers. Bortone will also be speaking at Thryv’s Connect20 virtual summit on Nov. 10-11. Learn more here.
A Sneak Peek
[Your video] doesn’t have to be perfect. It just has to be you.
More of what you can expect to hear:
- The difference between quick and keeper videos.
- Proper use of video SEO.
- Reverse engineering to tailor video content.
About “Winning on Main Street”
“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.
“Winning on Main Street” is available wherever you love to listen including Simplecast, Apple Podcasts, Google Play Music, and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.
About Gordon Henry
Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.