Software company founder and entrepreneur, Liz Sara, serves as the board chair at the National Women’s Business Council and runs the consulting firm Best Marketing LLC. With a long history in the ever-evolving tech industry, Liz is now focused on helping women launch high-tech careers or find needed capital to build their own businesses.

In the latest episode of the “Winning on Main Street” podcast, Liz discusses how to attract and sustain more female entrepreneurs in the technology space. She also offers key insights to some fundamental factors to consider when starting a business.

A Sneak Peek

Very few women are owners of technology companies. In fact, of all tech companies, only 5% are women-owned.

More of what you can expect to hear:

  • How early companies, like America Online, evolved the tech industry landscape.
  • Ways tech companies can market their product and develop messaging that resonates with users.
  • How COVID-19 affected women-owned businesses, and how they can get help.

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Simplecast, Apple Podcasts, Google Play Music, and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.