What’s National Mom & Pop Business Owners Day? (2025)

Small businesses make up the heart of our communities, and there’s an entire day dedicated to celebrating them — National Mom and Pop Business Owners Day. 

If you run a family-owned business, this is a golden opportunity to promote your brand, connect with customers, and generate more sales. But what exactly is this holiday, and how can you use it to grow your business? 

In this post, we’ll explain everything you need to know about National Mom and Pop Business Owners Day. We’ll discuss what this day is, when it takes place, and how to market your brand as a small business owner. Let’s get started. 

What is National Mom and Pop Business Owners Day?

National Mom and Pop Business Owners Day celebrates small, family-owned businesses. It recognizes their hard work and thanks them for their contributions to the community. Family-owned brands are vital to the economy, and this holiday celebrates their positive impact on their communities.

When is National Mom and Pop Business Owners Day?

National Mom and Pop Business Owners Day occurs every year on March 29th. In 2025, it falls on a Saturday, making it the perfect event to engage customers and boost sales.

This day isn’t just about appreciation — it’s also a fantastic marketing opportunity for your business. With the right strategies, you can attract more customers, increase brand awareness, and remind your community why shopping locally matters.

How to Celebrate National Mom and Pop Business Owners Day

Now that you know what this day is, let’s talk about how to make the most of it. Here are six ways to celebrate and market your business on National Mom and Pop Business Owners Day.

1. Offer a special one-day discount or promotion.

People love a good deal, and National Mom and Pop Business Owners Day is the perfect time to offer a special promotion. Consider:

• Percentage Discounts: Offer 15-20% off select products or services for the day.
• Buy One, Get One Free (BOGO): Encourage customers to buy more while feeling like they’re getting a great deal.
• Gift With Purchase: With every purchase, give away a small branded item, such as a tote bag or keychain.
• Loyalty Bonuses: Give double rewards points to current loyalty program members who shop on this day.

Promote your deals through email, social media, and in-store signage leading to the big day. Here’s a great example of a restaurant that offered a giveaway on National Mom and Pop Business Owners Day.

2. Host an in-store or virtual event.

Events create excitement and bring people into your business. They’re also great networking opportunities to meet new clients or partner with other brands in your community. Hosting a successful event will boost brand awareness and develop stronger relationships with customers and companies in your community. 

Here are a few events you should consider for National Mom and Pop Business Owners Day: 

• Live Demonstrations: If you sell products, show customers how to use them effectively. Or, if you offer a specialty service, demonstrate what your company does and why you’re worth hiring. 
• Meet the Owners: Share your story with customers — people love supporting businesses with a unique brand persona. 
• Behind-the-Scenes Tour: Show how your business operates and what makes it unique. Brewery tours are a great example. Customers can see how the beer is made and the ingredients and equipment used. 

Whether in-person or virtual, events generate word-of-mouth marketing and help customers feel more connected to your brand. Even if you’re not selling them anything, events create a sense of community that helps people remember your business.  

3. Partner with local businesses.

Collaboration is a powerful way to expand your reach. By partnering with other businesses, you can advertise to more customers who aren’t familiar with your brand. The best small business partnerships are between brands with similar customers but sell different products. 

Here are a few partnership campaigns you could create for National Mom and Pop Business Owners Day: 

• Cross-Promotions: Partner with nearby businesses to offer bundled discounts. When customers buy something from one brand, they get a discount on the other. 
• Joint Giveaways: Create a prize package featuring products from multiple small businesses. You could give these away as a promotion or sell them as a bundled product or service.
• Pop-up Markets: Set up a mini farmers’ market or craft fair with other local vendors. Trade shows are a great way to network with other businesses.

Working together can introduce your business to a broader audience of customers and strengthen community ties. It can also help you research marketing strategies that have been effective with other local businesses.

4. Run a social media campaign.

Social media is effective for any marketing campaign, not just holidays. It’s a free and effective way to spread the word about your business, and there are plenty of ways to leverage it for National Mom and Pop Business Owners Day.

Here are a few ideas:

• Brand Stories: Post about how your business started and what makes it unique. Sharing your brand story will make you more personable and easier to relate to.
• Customer Spotlights: Shout out your loyal customers and share why they love shopping with you. This is where you can leverage customer testimonials for social media content. 
• Behind-the-Scenes Content: Show what a day in the life of a small business owner looks like. That will make customers appreciate your work more.  
• Engagement Posts: Ask followers to tag their favorite small businesses or share why they support local shops. 

Encourage people to use hashtags (more on that below) and comment on your posts to spread awareness.

National Mom and Pop Business Owners Day Hashtags

Hashtags make your content easier to find on social media websites. People can search for specific hashtags or browse trending ones on their timelines. 

When choosing a hashtag, look for ones with under 500K uses. This will ensure your content isn’t drowned out by other brands posting about similar topics. 

Here are a few hashtags to consider for National Mom and Pop Business Owners Day: 

• #MomAndPopBusinessDay
• #ShopSmall
• #SupportLocal
• #SmallBusinessLove
• #BuyLocal
• #FamilyBusiness
• #LocalBusinessOwner
• #ThankYouCustomers

Encourage customers to use these hashtags when posting about their purchases or experiences with your business.

5. Show appreciation to your customers.

Your loyal customers are the backbone of your business, so why not show them some love? Send them an exclusive discount or write a handwritten note for National Mom and Pop Business Owners Day. These gestures create a better customer experience and re-engage previous buyers with your brand. If they’ve already had a good experience with you, these deals will increase the chance of repeat purchases at your business. 

Here are a few ways to show customer appreciation:

• Handwritten Thank-You Notes: A simple, heartfelt note goes a long way. Use your CRM to reach out to customers and thank them personally. 
• VIP Discounts: Offer special discounts to repeat customers. Here’s where you can use your customer referral program to incentivize buyers. 
• Customer Appreciation Raffle: When customers shop with you on March 29th, enter them into a free giveaway. This will give customers a reason to follow your website, emails, and social media content. 

For example, here’s a coffee shop that wrote a heartfelt social media post for National Mom and Pop Business Day. Not only did they explain how to support small businesses, but they ended the post by thanking their customers. This direct callout makes their audience feel like they’re vital to the brand’s success

6. Get featured in local media.

Many local newspapers, radio stations, and blogs love showcasing community events. If you’re hosting one, try contacting your local news station and see if they’ll cover your event. In fact, former news producer, Stephanie Love, has some great advice for how you can get your brand on TV: 

Here are a few things that local new stations are interested in: 

• Special promotions and events
• Charitable initiatives that your business is participating in
• Unique stories about how your business got started

Market Your Mom and Pop Business

National Mom and Pop Business Owners Day is more than just a celebration — it’s a chance to strengthen your relationship with customers, attract new clients, and highlight the importance of shopping locally. Whether offering a special promotion, hosting an event, or running a social media campaign, this day can be a game-changer for any small business.