The success of your small business depends on your ability to grow. However, it’s no easy task. From social media marketing to reputation management to chasing down payments – it can feel like you’re juggling a million things at once.
That’s why we want to arm you with the knowledge you need to succeed. In our new YouTube series, we provide tips, tricks and expert advice to grow your business.
In these videos, you’ll learn how to create lifetime customers, choose the right social media platforms, maximize your online reviews and more, all in the name of helping you run your business better.
Focus on Fans to Grow Your Business
The inaugural series is all about customer relationships and building a strong fanbase for your business. After all, what good is a business without customers who go to bat for how awesome you are?
Here’s what you’ll learn:
How to Build a Legion of Adoring Fans
Running your business can seem like an endless merry-go-round when you’re simply fulfilling product orders or performing services repeatedly until the workday ends, then doing it all over again.
At the end of each customer journey, collect feedback to gain insight on improving the relationship-building aspect of your business. For example, talk to your customers in person, send an online survey or ask for a Google review.
Include questions like:
- “Was my website hard to find or navigate?”
- “Are my technicians/associates doing a good job?”
- “How can I make it easier to do business with me?”
As feedback rolls in, get your team on board with changes that will improve your relationship with customers. Remember, their experience is a direct result of the employee experience.
Why Your Business Needs Fanatical Fans
When businesses have a strong fanbase of customers who receive superior service, they talk about it. For instance, 92% of customers believe recommendations from friends and family over all other advertising.
So, start building your legion of fans by identifying your loyal customers, discovering what made their experience unique and recreate the same experience with all your patrons, especially new ones.
4 Steps to Turning Fans into Loyal Customers
Your clients are looking for a business that can cultivate a positive relationship with them. Doing this can turn a first-time customer into a lifetime advocate.
- Reliability – provide consistent, quality service every time
- Customer Experience – improve how you treat customers and listen to their feedback
- Appreciation – show customers you value them with thank you notes or loyalty discounts
- Availability – constantly monitor all the ways customers contact you so no one is neglected
How to Make Your Business Word-of-Mouth Worthy
It’s no secret that word-of-mouth is one of the most successful ways to spread the word about your business. You can get your customers talking by making it easy to connect with you online.
Remember to engage with your customers and treat them like a person, not an invoice. Lastly, take advantage of every opportunity to go the extra mile for your customers.
More Business Growth Tips to Come
October and November will bring three new video series dedicated to dissecting social media platforms like Facebook, Instagram and TikTok; the power of reputation management regarding review etiquette, negative reviews and online reputation myths; and preparing your business for Small Business Saturday and the holiday season.
Dive into the first video series below to watch, comment, like and share. Don’t forget to subscribe to our YouTube channel for more expert advice.