Halloween is on the horizon, so let’s talk horror stories and how to avoid them!

AllDayPA created this fun infographic on nightmare business practices. Click through the infographic to read an enlarged version of it.

Is Your Business a Nightmare? #infographic

Here’s my elaboration on a few items that caught my eye:

  • “Become the ‘go-to’ person.” A blog and social media are excellent ways to establish expertise!
  • “Cranky employees.” I’ll share a story of not so much a cranky employee, but a ridiculously indifferent one. I was at a shoe store and asked to try on some shoes. The employee seemed surprised I asked for her help; she took forever to get the shoes; she didn’t look me in the face during most of our interaction; and she seemed distracted and bored. I bought the shoes, and I love them to this day, but I felt weirdly bad about the purchase. Giving my money to someone who couldn’t care less felt a little like throwing it away and discouraged me from returning to that store even though I liked their products. Don’t let this happen to you!
  • “You are not visible.” This is a common one, and if a customer can’t find you online, they likely won’t try to find you in person. So determine your findability score with our tool that helps your gauge how findable you are!

Have a safe and happy Halloween!