What is email marketing automation software?

Email marketing automation software lets businesses automatically send email to prospects and customers. Automated email campaigns can be configured to send messages to customers on their birthday, after a purchase, when they sign up for a newsletter, when they haven’t made a purchase in specified amount of time and in response to other criteria.

What are the advantages of email marketing automation software?

Email marketing automation software dramatically reduces the time required from staff to communicate with customers. Automation ensures that messages are sent regularly, helping to improve customer relationships and increase sales. And by sending the right message to the right customer at the right time, companies can increase up selling and cross-selling opportunities.

Email Marketing Automation Software

Saving time with email marketing automation software

For small business owners, email marketing can feel like both a blessing and a curse. Sending email to prospects and customers is way more targeted, efficient and affordable than traditional advertising channels like TV, newspaper ads, billboards or flyers. But managing lists, writing copy and coming up with new content every few days can seem overwhelming.

That’s where email marketing automation software can help. After composing a variety of email messages – think promotions, newsletters, surveys, feedback requests, birthday greetings, account payment reminders and onboarding emails – you can set your email marketing automation software to send messages automatically at the best time to reach each customer.

When you’re looking for the right automation software, Thryv offers email marketing automation solutions as part of a do-it-all platform. From a single dashboard on the Thryv platform, you can manage marketing automation tools for small business as well as tools for social media, online presence, scheduling, communications, invoicing, reputation management, CRM activities and more.

The advantages of marketing automation

The right tools for marketing automation for your small business can make email marketing much easier and more effective. Benefits include:

Increased efficiency. Email marketing automation software sends trigger-based messages to clients and prospects when certain conditions are met. From sending greetings on a client’s birthday to following up two weeks after a sale, the right software automatically takes care of most tasks related to email marketing, freeing you and your staff for other productive tasks.
Higher revenue. With automated messages that regularly reach potential customers at the right time, you can increase conversion rates, improve sales and boost your revenue through up selling and cross-selling opportunities.
Better data. Small business marketing automation software can track every message sent and opened as well as every click on every link and every resulting sale. You’ll have instant access to data that shows you where you’re winning and where you can do a little better.
Personalized experiences. By automatically sending email to contacts based on their preferences, expressed interests and purchase history, you can create a more personalized experience that will increase customer satisfaction.
Easier lead nurturing. Automation software lets you send regular emails that keep you connected to contacts, steadily encouraging prospects to become customers and customers to become loyal advocates.

Email marketing automation software from Thryv

Thryv is an end-to-end platform for small-business management that can help you stay organized and manage your business more efficiently. Tens of thousands of businesses choose Thryv to promote their business online, streamline appointment scheduling, simplify payments, nurture customer relationships, enhance communications and build a stronger reputation online.

Thryv’s text and email marketing automation software lets you set up trigger-based campaigns or one-off announcements that will automatically get sent at the right time. With Thryv, you can:

Engage customers easily. Send timely promotions, newsletters, birthday greetings, business announcements, appointment reminders and other messages that keep you connected to customers and prospects.
Create better content. With Thryv’s customizable campaign templates and ready-to-send texts and emails for every occasion, you can build creative campaigns in minutes – even when you feel you’re running out of things to say.
Measure the success of every campaign. Thryv delivers a dashboard with detailed analytics about the success and conversion rates of every campaign. View metrics around opens, views, clicks and other customer actions, getting insight that can help you improve your marketing efforts.
Build your email and text lists. Let your customers opt in to email and SMS marketing by adding customizable widgets to your website. This allows you to naturally grow your marketing list while complying with regulations about spam.

Why choose Thryv?

More than 40,000 small business owners choose Thryv to manage their most important business functions. Thryv delivers the tools that small business owners need to better manage their time, communicate with clients, get paid faster and build a successful business.

As a cloud-based platform, Thryv makes small business solutions available from any location, on any device – mobile phone, tablet, laptop or desktop. With one login, you and your employees can access comprehensive tools without needing to continually log in to different platforms throughout the day. Cutting-edge data encryption and customizable account access help keep all customer information and business data safe from breach, theft, leaks and loss.

Thryv is the only small business platform that offers personalized setup and support from small business experts. Accessible by phone, chat or email, Thryv support specialists can be reached anytime to provide both technical expertise and business advice. Our team of client success partners works 24/7 to help you maximize the value of your Thryv subscription.