Small Business Marketing Automation

Improve results with small business marketing automation solutions

For many small businesses, marketing automation has always seemed like something of a pipe dream. They knew that larger companies had platforms and applications that could automate nearly everything about tracking and communicating with customers, but they figured these solutions were far too complex and expensive for small businesses to manage.

Fortunately, the rise of SaaS-based applications has made it easy and affordable to access marketing automation tools for small business. From automated email and text marketing campaigns to social media content that gets posted automatically, small business marketing automation can dramatically reduce the effort required to produce stellar marketing campaigns.

As a do-it-all platform with tools for managing small businesses, Thryv provides small business marketing automation solutions that are integrated with technology for customer communications, invoicing, CRM and other activities.

The benefits of marketing automation

Solutions for marketing automation for small business offer a wealth of benefits.

Time-saving technology
With the ability to compose an email or text once and have it personalized and sent to thousands of customers, small businesses can slash the number of hours required to manage marketing each week.

Better customer relationships
By personalizing communications with customers based on their preferences and purchase history, you can create stronger relationships that increase customer satisfaction and build greater loyalty.

Easier metrics
Small business marketing automation technology can track every element of your marketing campaigns and every action your customers take. By analyzing this data, you can easily understand where you’re winning and where you need to improve your marketing efforts.

Stronger sales and revenue
With automated messages that reach customers with the right message at the right time, you’re bound to increase sales, improve conversion rates and enhance your revenue with more upsell and cross-sell opportunities.

Small business marketing automation software from Thryv

Thryv is an end-to-end solution that delivers all the tools small business owners need to organize their work and run the business more efficiently.

Thryv’s small business marketing automation software lets you configure targeted, trigger-based email campaigns, one-off announcements and text messages that are automatically sent to the right customer at the best time. With Thryv, you can:

  • Set up campaigns and messages and let Thryv do the rest. Thryv’s email marketing automation software lets you schedule messages to be sent based on dates, at certain intervals, or when specific events happen. Once you set up the campaign and turn it on, Thryv will send messages to each customer when the time is right. Thryv’s SMS text marketing software can help you send appointment reminders, receipts, review requests and automated payment reminders automatically.
  • Get inspiration from pre-made texts and emails. Thryv’s massive library of ready-to-send texts and emails for every occasion means you never have to invent the wheel when developing new marketing campaigns. Simply access a library of ready-to-send messages customized for your type of business, pick the perfect message and send it with one click.
  • Understand what’s working and what’s not. Thryv automatically analyzes and reports on the success of each campaign, providing metrics about how many messages were opened and viewed and how many clicks and conversions you received.

In addition to small business marketing automation, Thryv provides comprehensive tools for building an online presence, streamlining social media, managing online scheduling, improving customer relationships, providing customer portal solutions, managing online reputations, storing and sharing documents and simplifying online payments. Thryv also provides small business credit card processing at extremely competitive rates.

Features of the Thryv platform

The features of Thryv’s platform deliver big benefits for small business.

Unparalleled service and support
Thryv offers unlimited, 24/7 support from specialists who understand the needs of small businesses. Thryv’s unmatched support includes hands-on onboarding and flexible training to help you get the most out of your Thryv subscription. Tips, videos and guides let you and your team learn about Thryv at your own pace.

A do-it-all, cloud-based platform
Containing virtually all the tools and technologies you need to manage your business, the Thryv platform can be accessed with one login – no more bouncing back and forth between applications and browser windows. View messages, calendars, payments, reviews and instant notifications from a central dashboard, and see where your business stands in one quick glance. With Thryv’s solutions are accessible on any device from any location, ensuring you’ll always have the tools you need at your fingertips.

Seamless integration with existing tools
Thryv’s software solutions integrate easily with the technology you’re already using: QuickBooks, PayPal, Instagram, Stripe, Yelp, WordPress, Twitter, Gmail, Square, Zoom, JotForm and many more. That means you and your teams can keep using the tools you know well while learning the features and functionality of the Thryv platform.

Exceptional security
Thryv ensures data security through cutting-edge encryption and customizable account access management, allowing you to control who sees what and what they can do with it. From document storage to online payment processing, our security features ensure your business files and your customers’ data stay safe and secure.

Why choose Thryv?

Offering a single platform with comprehensive management software for small business, Thryv lets business owners stop worrying about managing their technology and get back to doing what they love – running their businesses. From a single dashboard, small businesses users can schedule appointments, generate invoices, accept payment, manage marketing, communicate with customers, build online reputations and more.

Along with powerful tools for small businesses, Thryv offers many free features such as a review link generator, an online experience scan, invoicing templates, a payments savings calculator and more. Our free mobile app makes all Thryv’s tools available on a smart phone or tablet. As a SaaS-based solution, Thryv provides a predictable monthly expense while scaling easily to manage more employees, locations, products and services.

Small Business Marketing Automation FAQs

Your small business marketing automation questions, answered.

What is small business marketing automation?

Small business marketing automation is technology that automates many of the manual tasks involved in sending emails and text, posting on social media, tracking customer activity and producing marketing reports.

What is the value of small business marketing automation?

Automated marketing tools dramatically reduce the time required from small business owners and their teams for marketing activities each week. Automated solutions also increase consistency, reduce errors and build stronger relationships with customers through personalization.