Email Marketing

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

By | 03.05.20

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

We’re back with more tips on catering your emails to mobile readers. Did you know 58% of marketers still aren’t designing their emails for mobile? That means if you DO take on the mobile challenge, you’re ahead of the game.

When optimizing emails for mobile, consider fat fingers.

When we’re talking about mobile devices…that’s basically everyone.

Consumers on smartphones don’t have tiny cursors to click around with (like they otherwise would on a desktop or laptop)! So if you’re using email marketing campaigns to get consumers to visit your website or click thru in anyway, think “taps” not “clicks.”

How to make your emails more tappable:

  • Make calls to action (like buttons and links) big and easy to see.
  • Don’t put too many links too close to one another.
  • Don’t insert images or text that require excessive pinching to zoom in or out.

Did you miss our last mobile email tip? Learn why it’s important to test your emails on multiple devices.

(Visited 192 times, 1 visits today)

Your emails aren’t
getting opened.

We know why.

Your emails aren’t getting opened.

We know why.

Comments

Like what you see?
Get more free content.

Next Up In Email Marketing

Grab a GIF (and a Mask!) for Your Next Customer Safety Update

Email Marketing

Grab a GIF (and a Mask!) for Your Next Customer Safety Update

With cities and states changing COVID-related mask and occupancy requirements daily, small businesses need to keep the communication flowing...

Read More

Meet Customer Demands with an In-Person/Online Hybrid Business

COVID-19

Meet Customer Demands with an In-Person/Online Hybrid Business

If 2020 has taught us anything, it’s that we’re pretty good at pivoting. The pandemic sent us all indoors,...

Read More

Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

COVID-19

Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

Americans are showing up for small businesses like never before. As the effects of COVID-19 have crushed sales, local...

Read More