Email Marketing

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

By | 03.05.20

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

We’re back with more tips on catering your emails to mobile readers. Did you know 58% of marketers still aren’t designing their emails for mobile? That means if you DO take on the mobile challenge, you’re ahead of the game.

When optimizing emails for mobile, consider fat fingers.

When we’re talking about mobile devices…that’s basically everyone.

Consumers on smartphones don’t have tiny cursors to click around with (like they otherwise would on a desktop or laptop)! So if you’re using email marketing campaigns to get consumers to visit your website or click thru in anyway, think “taps” not “clicks.”

How to make your emails more tappable:

  • Make calls to action (like buttons and links) big and easy to see.
  • Don’t put too many links too close to one another.
  • Don’t insert images or text that require excessive pinching to zoom in or out.

Did you miss our last mobile email tip? Learn why it’s important to test your emails on multiple devices.

(Visited 305 times, 1 visits today)

Your emails aren’t
getting opened.

We know why.

Your emails aren’t getting opened.

We know why.

Like what you see?
Get more free content.

Next Up In Email Marketing

5 Must-Try Home Services Marketing Strategies for 2022

Email Marketing

5 Must-Try Home Services Marketing Strategies for 2022

By Brian Sherman As consumers shifted to a home-based reality over the past 18 months, their financial focus moved...

Read More

3 Ways to Share Content Other Than Social Media

Branding

3 Ways to Share Content Other Than Social Media

So you spent a day planning out and crafting the perfect blog. Now you want to get some eyes...

Read More

Thryv Named to Software Advice FrontRunners List for Top Campaign Management Software

Email Marketing

Thryv Named to Software Advice FrontRunners List for Top Campaign Management Software

Looking for a way to manage your campaigns and get the word out about your business? You’ve come to...

Read More