Email Marketing

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

By | 03.05.20

[Video] Mobile Email Optimization: Considering “Fat Finger” Design

We’re back with more tips on catering your emails to mobile readers. Did you know 58% of marketers still aren’t designing their emails for mobile? That means if you DO take on the mobile challenge, you’re ahead of the game.

When optimizing emails for mobile, consider fat fingers.

When we’re talking about mobile devices…that’s basically everyone.

Consumers on smartphones don’t have tiny cursors to click around with (like they otherwise would on a desktop or laptop)! So if you’re using email marketing campaigns to get consumers to visit your website or click thru in anyway, think “taps” not “clicks.”

How to make your emails more tappable:

  • Make calls to action (like buttons and links) big and easy to see.
  • Don’t put too many links too close to one another.
  • Don’t insert images or text that require excessive pinching to zoom in or out.

Did you miss our last mobile email tip? Learn why it’s important to test your emails on multiple devices.

(Visited 230 times, 1 visits today)

Your emails aren’t
getting opened.

We know why.

Your emails aren’t getting opened.

We know why.

Comments

Like what you see?
Get more free content.

Next Up In Email Marketing

One Inbox, Two Great Tools: Thryv + Gmail Email Service

Back Office

One Inbox, Two Great Tools: Thryv + Gmail Email Service

This week, we announced that Thryv is now integrated with Gmail email service. Bringing these tools together allows business...

Read More

Become a Digital Small Business Today with Thryv’s 2021 Playbook

CRM

Become a Digital Small Business Today with Thryv’s 2021 Playbook

Quick question: How do people know you’re a serious business? You have a logo and business cards? You have...

Read More

Refresh Customer Personas for Post-COVID Business Success

Branding

Refresh Customer Personas for Post-COVID Business Success

COVID-19 shook up last year; even those with 20/20 vision couldn’t see it coming. There were more challenges than...

Read More