When consumers search online, search engines like Google scour the web to deliver results they deem most helpful.
Where do you think search engines like Google look for information about your business, like your name, location and phone number? They may reference your website, social media…sure. But there are other places online sharing information about your business you may not be accounting for. Think tens to hundreds of online business listings sites.
You don’t have to be at the mercy of poorly-entered consumer data or incorrect online listings sites. It’s time to take back control.
Here’s Why This is Important
Just because you didn’t enter your data on these sites doesn’t mean it’s not there. In fact, the web aggregates input from consumers and other sources onto these listings constantly. And that is almost definitely affecting how and where you get found.
Since you’re not the single source of information about your business, what’s out there could be incorrect. How? Consumers confirm data about your business every day without your knowledge. They’ll leave your restaurant, enter a review on Yelp, and suddenly your location is updated. They’ll leave your nail salon right at closing, enter a review on another online listing site, and suddenly your hours of operation are updated.