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How many logins is too many logins? The answer may surprise you

How many logins is too many logins? The answer may surprise you

By | 11.06.18
How many logins is too many logins? The answer may surprise you

Raise your hand if you have a list of passwords saved somewhere. I know I do. Maybe you’ve typed out the list in your computer, scribbled your passwords on a sticky note you’ve tacked to your desk (please, please don’t do this), or plugged them into a special password locking app on your phone.

But why go through all that trouble?

Because you feel like you have to. The truth is, small businesses have too many systems and tools to keep up with. And logging in and out of them multiple times a day is painful.

But the issue isn’t just the passwords. It’s switching between business software screens, transferring data from one system to another when they weren’t designed to work together, and making time to get to it all.

Think about it. How many different  business software solutions do you use to run your business?

You probably have an online scheduling tool, an email marketing service provider, a website host and developer, a social media scheduler, a credit card processor, spreadsheets on top of spreadsheets…that’s a lot to manage.

Dana Coles of Bouncetown in East Norriton, Pennsylvania said enough was enough. She wouldn’t settle for any more logins or systems that failed to do the entire job.

Bouncetown, which happens to be a High Thryv Award winner and Thryv superuser, turned to Thryv. They wanted a software that would help consolidate their back-office business processes and eliminate the overwhelming number of systems they’d used prior. According to Coles, “Thryv is my central location to do everything I need to run my business.” Though she built a business on bouncing around, she no longer wanted to bounce from system to system to get the job done.

The Benefits of All-in-one Business Software

Many small businesses rely on multiple software systems to handle the back-end administrative tasks as well as their marketing and communications with customers. And when you have a staff of 50 that can handle that workload, that may fine.

But when you have a team of 10, or 5, or even 2, managing more than a couple tools just isn’t realistic. And it in’t cost effective.

Combining the functionality of multiple systems into just one sounds too good to be true. It’s not. Here’s what that switching to one software could mean for your business.

Customer Service

Every single touch point your customers have with your business makes a statement about you. Even the digital ones like your website, social media, texts and emails, invoices and receipts, and how you take payments. So if you use a different system to manage each of these interactions, it’s really hard to make them feel cohesive.

When you do it all from one software, everything works together. Everything from your branding to the timing of your communications can suddenly be in sync. Convoluted processes that didn’t really work together become seamless, making for a much more pleasant (and easy) customer experience.

Bouncetown takes pride in their customer service, saying not every indoor playground interacts with their customers like they do. Since Thryv does so much, Coles has been able to minimize the time she spends behind a desk doing administrative work and maximize her time out on the floor with her customers. She loves knowing everyone is having a safe and enjoyable time.

Integrations

Ever had to upload your contact list into your email service provider (ESP) more than once? That happens when your customer relationship management (CRM) system isn’t directly integrated with your ESP.

Or, do you send invoices and electronic receipts to customers from your ESP, but you have to reference the details in your payment processing system and manually enter this data before hitting send? Again, it’s because these two systems that should work together typically don’t.

Your data could be so much more powerful if you used one system, instead of several. Coles says this is one of the biggest improvements she’s seen since using Thryv because now, she can see her appointments and bookings, payments, and where she needs to follow up, all on one screen.

Support

If you can’t figure out an issue with a list of contacts you’ve entered into you ESP, who do you call? Well, you call their customer support. But what if the issue is with your client data, or with payment information you need to communicate?

Most ESPs will be well equipped to assist with email templates, targeting and segmenting of lists, even scheduling emails to send in advance. But if the issue has anything to do with another part of your business, they probably won’t be very helpful.

When you run everything from one software, the service and support you’ll get from them is so much better. Thryv’s experts are available around the clock, so they’re with you even for those late-night, last-minute tasks.

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“Business automation” got you tongue-tied?

It’s a mouthful. Don’t let it overwhelm you.

“Business automation” got you tongue-tied?

It’s a mouthful. Don’t let it overwhelm you.

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