How to Choose the Right Social Media Handles for Your Business
What’s in a name? For a business owner, everything. Your business name is often the first introduction of your...
New in 2022: What to Expect in the World of Social Media
Social media is the pinnacle of marketing — especially for small businesses. But tactics that worked yesterday might not...
Social Media Holiday: 20 Post Ideas to Help You Stay Connected with Customers
The holidays are a busy time for small and medium businesses. Your Black Friday marketing efforts are in full...
Social Media Master: Track Metrics That Matter for Your Business
Growing your social media following can feel like a very, very … very slow game, especially for business accounts....
Social Media Goals Guide — Building a Plan to Support Your Business’s 2021 Vision
You’ve got your business running and you should be proud, but something’s missing — an equally amazing social media...
How to Use Twitter to Reap Big Rewards
We all know Facebook is (no doubt) the social media giant. Any local business should definitely start there. But...
Live-Tweeting an Event? Here’s How To Do It Right.
We hold these great events on marketing for small businesses — I’ve talked about them here before. (Next up: Events...
Please Don’t Create a Twitter Account for Your Business
Unless you plan to use it, manage it, engage with people and tweet useful stuff every day! You may...
Social Media for Plumbers: How to Rock Online
Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...
The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]
As a business that markets on social media, it’s important to understand how your audience is using social media.  A...
Year of the Social Media Link
Eric Schmidt, former Google CEO, stated last year “At Google, the biggest mistake I made was not anticipating the rise...
3 Twitter Tips That Will Boost Your Twitter Marketing
Looking for new ways to boost your business’s performance on Twitter? These three simple tips will help grow your...
The Hidden Social Media Metrics You Should Pay Attention To
In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the...
Introducing Twitter’s New Small Business Planner App
Twitter recently released a Small Business Planner mobile app to help businesses with their Twitter marketing campaigns. The app...
4 Rules to Managing Twitter Chatter About Your Business
Social media is a two-way street. There’s the message you put out about your business, and the message that...
Making the Most Out of Promoted Tweets for Your Business
Has your business used Twitter’s Promoted Tweets? Promoted Tweets is an effective way to run a Twitter marketing campaign for...
A Case Study of 5 Top-Performing Tweets (Part 4)
First we covered top-performing Facebook, Instagram and LinkedIn — now we’ve come to Twitter! Twitter can be a wily one. Between...
Twitter and Amazon Partner to Make Purchasing More Social
http://youtu.be/iAm6pa9hPKA Tweets are about to give you the power to purchase. Amazon and Twitter have teamed up so when...
Here's What Not to do on Twitter as a Business
Tons of businesses are using Twitter as a marketing tool and having great success. If used properly, Twitter can...
Double Your Twitter Followers Fast [Infographic]
Much like the Pinterest infographic I recently posted, I have my doubts that it’s feasible to double your followers...
The Anatomy of a Tweet
Many of us take to Twitter wearing especially rosy glasses. We hear of celebrities with millions of followers, tweets...