Articles On marketing

Here’s Why You Need a Facebook Business Page

Social Media

Here’s Why You Need a Facebook Business Page

Whether you’re starting a new business or just kicking off your business’s journey into social media, a Facebook Business...

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It’s a Bird … It’s a Plane … It’s Your Customer the Hero

Reputation

It’s a Bird … It’s a Plane … It’s Your Customer the Hero

Let’s be honest, everyone wants to be a superhero, revered by friends, family and even strangers. While you may...

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Want to Run a Promotion? Get on the Right Channels

Local Marketing

Want to Run a Promotion? Get on the Right Channels

We’ve all been there: Stuck trying to figure out what kind of promotion to run to showcase your new...

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TikTok Tips from Creators Crushing the Game

Social Media

TikTok Tips from Creators Crushing the Game

TikTok has taken the social media sphere by storm. But, the question remains: Is TikTok a viable platform for...

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Save On Your Startup — Launch Your Business Without Breaking the Bank

Back Office

Save On Your Startup — Launch Your Business Without Breaking the Bank

The time has come. You’ve stepped out of faith and you’re ready to launch your business. Startup costs are...

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Virtual Events Aren’t Just a Passing Trend — It’s Not Too Late To Join

COVID-19

Virtual Events Aren’t Just a Passing Trend — It’s Not Too Late To Join

Virtual events not your style? If your plan is to wait out the pandemic and skip them altogether, I’d...

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Refresh Customer Personas for Post-COVID Business Success

Branding

Refresh Customer Personas for Post-COVID Business Success

COVID-19 shook up last year; even those with 20/20 vision couldn’t see it coming. There were more challenges than...

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How to Use Google Posts to Earn Your Spot at the Top of Search Results

Google My Business

How to Use Google Posts to Earn Your Spot at the Top of Search Results

One of the advantages of being a small business owner is the chance to connect with your customers the...

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[Podcast] How the Pros Go from One Location to Multiple Businesses

Franchising

[Podcast] How the Pros Go from One Location to Multiple Businesses

Whether you have one business or several locations, the key is understanding what you do exceptionally well and then...

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Get Black Friday Ready with this Marketing Checklist

Advertising

Get Black Friday Ready with this Marketing Checklist

Rev your engine! It’s time for everyone’s favorite retail holiday. Things are sure to be different this year, and...

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[Video] Create a Marketing Message People Just Get

Branding

[Video] Create a Marketing Message People Just Get

Building brand awareness is one of the top two priorities of small business owners this year. Because the more...

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Memorial Day Promotions for the Last-minute Marketer

Local Marketing

Memorial Day Promotions for the Last-minute Marketer

Memorial Day is meant as a day of remembrance for U.S. servicemen and women who lost their lives through...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Advertising

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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7 Things the Mobile Mogul Wants from Your Email Marketing

Email Marketing

7 Things the Mobile Mogul Wants from Your Email Marketing

According to Email Monday, nearly 60% of people open their emails on mobile devices (and that number is growing)....

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11 Must-Try Methods for Stretching Your Marketing Budget

Advertising

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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Turn Your Mobile Marketing Messages into a Mobile Marketing Conversation

Mobile Marketing

Turn Your Mobile Marketing Messages into a Mobile Marketing Conversation

95% of Americans own a cell phone. After some quick back-of-the-napkin math, that’s 19 in 20 people in the...

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Why Marketing Automation is a Fit for the Small Biz Owner

CRM

Why Marketing Automation is a Fit for the Small Biz Owner

For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take...

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Increase Traffic to Your Business Website with Current Customers

Business Websites

Increase Traffic to Your Business Website with Current Customers

You likely have a business website (or know you need a business website) to get found online. Hopefully it’s...

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A Twitter Story of Our Chicago Marketing Event

Local Marketing

A Twitter Story of Our Chicago Marketing Event

We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz,...

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How to Get Your Ads Ready for Mother’s Day

Local Marketing

How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...

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Online Advertising Tips for Dentists

Advertising

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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