Articles On marketing

[Video] Create a Marketing Message People Just Get

Branding

[Video] Create a Marketing Message People Just Get

Building brand awareness is one of the top two priorities of small business owners this year. Because the more...

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Memorial Day Promotions for the Last-minute Marketer

Local Marketing

Memorial Day Promotions for the Last-minute Marketer

Memorial Day is meant as a day of remembrance for U.S. servicemen and women who lost their lives through...

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Share the Love: 7 Cross Promotion Ideas for Your Small Business

Advertising

Share the Love: 7 Cross Promotion Ideas for Your Small Business

There’s a reason “free advertising” is one of the top searched terms by local business owners each day. Marketing...

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7 Things the Mobile Mogul Wants from Your Email Marketing

Email Marketing

7 Things the Mobile Mogul Wants from Your Email Marketing

According to Email Monday, nearly 60% of people open their emails on mobile devices (and that number is growing)....

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11 Must-Try Methods for Stretching Your Marketing Budget

Advertising

11 Must-Try Methods for Stretching Your Marketing Budget

Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition,...

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Turn Your Mobile Marketing Messages into a Mobile Marketing Conversation

Mobile Marketing

Turn Your Mobile Marketing Messages into a Mobile Marketing Conversation

95% of Americans own a cell phone. After some quick back-of-the-napkin math, that’s 19 in 20 people in the...

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Why Marketing Automation is a Fit for the Small Biz Owner

CRM

Why Marketing Automation is a Fit for the Small Biz Owner

For many small and mid-sized businesses, marketing automation may seem like something only larger companies can afford to take...

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Increase Traffic to Your Business Website with Current Customers

Business Websites

Increase Traffic to Your Business Website with Current Customers

You likely have a business website (or know you need a business website) to get found online. Hopefully it’s...

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A Twitter Story of Our Chicago Marketing Event

Local Marketing

A Twitter Story of Our Chicago Marketing Event

We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz,...

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How to Get Your Ads Ready for Mother’s Day

Local Marketing

How to Get Your Ads Ready for Mother’s Day

Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...

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Online Advertising Tips for Dentists

Advertising

Online Advertising Tips for Dentists

The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...

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Planning Your Marketing Budget for 2014

Advertising

Planning Your Marketing Budget for 2014

There’s really only one reason for a business to advertise and spend money on marketing: and that is to...

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Google’s Keyword Planner Simplifies Keyword Research

SEM & PPC

Google’s Keyword Planner Simplifies Keyword Research

Until recently, the AdWords interface had separate tools for keyword research and traffic estimation. This meant that research involved...

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Getting the Gestalt Principle

Advertising

Getting the Gestalt Principle

Creating the perfect ad is a fundamentally imperfect practice. There’s no set of all-powerful guidelines that, when followed, will...

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7 Small Business Website Tips for 2013

Business Websites

7 Small Business Website Tips for 2013

There are a lot of factors to consider when building a great small business website.  Fortunately, here at SuperMedia,...

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Why Remarketing is Important for Your Local Business

Local Marketing

Why Remarketing is Important for Your Local Business

As a local business owner, you know how difficult it is to get customers through your door.  You also...

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Mobile Utility Marketing Makes Fans Out of Customers

Local Marketing

Mobile Utility Marketing Makes Fans Out of Customers

Everyone knows that the internet is a great medium for any business to promote their products and services.  Within...

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How Does a Micropreneur Market Effectively?

Local Marketing

How Does a Micropreneur Market Effectively?

If you’re a business owner who is working solo, or you only have a few employees, your marketing budget...

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Don’t Miss These 3 New Social Analytics Tools

Business Websites

Don’t Miss These 3 New Social Analytics Tools

A few weeks ago I wrote a guide for social analytic tools that were natively built into major social...

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How to Improve Conversion Rates

Business Websites

How to Improve Conversion Rates

On any business website, there is always room to improve low conversion rates.  There are many factors that influence...

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A Beginners Guide to Social Analytics Tools

Business Websites

A Beginners Guide to Social Analytics Tools

Your customers are always talking about you whether you like it or not.  It is up to you as...

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