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How to Choose the Right Social Media Handles for Your Business

Social Media

How to Choose the Right Social Media Handles for Your Business

What’s in a name? For a business owner, everything. Your business name is often the first introduction of your...

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New in 2022: What to Expect in the World of Social Media

Social Media

New in 2022: What to Expect in the World of Social Media

Social media is the pinnacle of marketing — especially for small businesses. But tactics that worked yesterday might not...

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Social Media Holiday: 20 Post Ideas to Help You Stay Connected with Customers

Social Media

Social Media Holiday: 20 Post Ideas to Help You Stay Connected with Customers

The holidays are a busy time for small and medium businesses. Your Black Friday marketing efforts are in full...

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Let’s Get Visual: Here’s Why You Need a Business Instagram

Social Media

Let’s Get Visual: Here’s Why You Need a Business Instagram

If you want to promote your small business through social media, the name of the game is engaging content....

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Social Media Master: Track Metrics That Matter for Your Business

Social Media

Social Media Master: Track Metrics That Matter for Your Business

Growing your social media following can feel like a very, very … very slow game, especially for business accounts....

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YouTube’s Evolution: Terms You Need to Know About Shorts

Social Media

YouTube’s Evolution: Terms You Need to Know About Shorts

The most seasoned player in the video streaming game, YouTube, is looking to keep up with the kids, Instagram...

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7 Instagram Terms to Learn Before Hitting the Record Button

Social Media

7 Instagram Terms to Learn Before Hitting the Record Button

Move over TikTok, Instagram is a video-sharing app now. Instagram’s head, Adam Mosseri recently made the bold statement in...

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14 Surprisingly Cheap Marketing Strategies that Cost Less Than Lunch

Advertising

14 Surprisingly Cheap Marketing Strategies that Cost Less Than Lunch

Running a small business often means working on a tight budget and a tight timeline, but there’s no reason...

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Introducing Small Biz Mix – Your Medley of News, Tips and Best Practices

CRM

Introducing Small Biz Mix – Your Medley of News, Tips and Best Practices

Attention small business owners: Are you searching for a way to keep up with industry happenings or find that...

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Social Media Goals Guide — Building a Plan to Support Your Business’s 2021 Vision

Branding

Social Media Goals Guide — Building a Plan to Support Your Business’s 2021 Vision

You’ve got your business running and you should be proud, but something’s missing — an equally amazing social media...

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How to Use Instagram Stories to Build Your Brand

Branding

How to Use Instagram Stories to Build Your Brand

Using social media for business is a fun way to engage with customers, check out your competition and develop...

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Like It Or Not? Instagram Hides “Likes” – What It Means to Your Marketing

Social Media

Like It Or Not? Instagram Hides “Likes” – What It Means to Your Marketing

Instagram announced this month that after a small test of removing visible “likes” from public posts, the company will...

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How to Optimize Social Media for Mobile [8 Things You Should Do]

Mobile Marketing

How to Optimize Social Media for Mobile [8 Things You Should Do]

It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...

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Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Advertising

Why Your Small Business Needs Instagram Stories Ads, and How to Use Them

Since Instagram’s creation in 2010, it’s grown by leaps and bounds. Right behind Facebook and YouTube, it’s now the...

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The Craziest Way Influencer Marketing Works for Small Businesses on Social Media

Social Media

The Craziest Way Influencer Marketing Works for Small Businesses on Social Media

Big brands love influencer marketing. But did you know influencer marketing works for small businesses too? Influencer marketing is...

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IGTV for Small Business Finally Picks Up Steam – What You Need to Know

Social Media

IGTV for Small Business Finally Picks Up Steam – What You Need to Know

How often do you find yourself watching a video online? If you’re like most people, it’s probably quite a...

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So You Want to Sell on Instagram? Introducing Instagram Shoppable Posts

Social Media

So You Want to Sell on Instagram? Introducing Instagram Shoppable Posts

It wasn’t too long ago we told you about one of Instagram’s biggest hurdles for businesses—its inability to include...

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Top 6 Instagram Tips for the Local Marketer

Most Popular

Top 6 Instagram Tips for the Local Marketer

When you think of Instagram, what comes to mind? For most of us, it’s thoughts of food, puppies, even...

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How to Make Your Business Shine on Instagram

Social Media

How to Make Your Business Shine on Instagram

So you run your own business. You know that a strong digital presence is pretty essential these days (if...

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Making the Most of Hashtags on Instagram

Social Media

Making the Most of Hashtags on Instagram

Hashtags walk a fine line between being helpful and being annoying. On top of that, they’re not as helpful...

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Social Media for Plumbers: How to Rock Online

Social Media

Social Media for Plumbers: How to Rock Online

Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...

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