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Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now

It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...

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[Video] Use Facebook Live to Engage Consumers

[Video] Use Facebook Live to Engage Consumers

You may have seen Facebook in the news lately, thanks to issues around its privacy settings. As a result,...

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Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

If you follow just about any media outlet, you’ve seen Facebook getting a lot of attention from the media...

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6 Ways You Can Outsmart Facebook’s New Algorithm

6 Ways You Can Outsmart Facebook’s New Algorithm

Facebook rolled out a new algorithm earlier this year. Since then, we’ve had a couple months to dig into...

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3 Unconventional Tips from a Social Media Expert

3 Unconventional Tips from a Social Media Expert

I regularly hear social media advice that doesn’t sound realistic to me–and I say this as someone whose workweek...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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Make Facebook Your Digital Marketing Bestie

Make Facebook Your Digital Marketing Bestie

We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....

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Top News Stories and Trends in Local Online Marketing 2/24

Top News Stories and Trends in Local Online Marketing 2/24

Sometimes you get so busy you forget to check the news feeds for the latest and greatest trends in...

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8 Creative Social Media Ideas for Your Business During the Holidays

8 Creative Social Media Ideas for Your Business During the Holidays

The holidays aren’t only good for business. They’re also great for social media because everyone online is abuzz with...

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Breaking Down the Perfect Social Media Post

Breaking Down the Perfect Social Media Post

I’m going to give praise where it’s due: This is an amazing infographic. There are so many tiny ways...

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Facebook hits 40 Million Page Mark and Launches Live Chat for Businesses

Facebook hits 40 Million Page Mark and Launches Live Chat for Businesses

Facebook announced today that there are now 40 million active small business pages on the site. With that announcement...

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How Plumbers Are Rocking Social Media

How Plumbers Are Rocking Social Media

Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...

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The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]

The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]

As a business that markets on social media, it’s important to understand how your audience is using social media.  A...

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Facebook Introduces Topic Data: What Your Business Needs to Know

Facebook Introduces Topic Data: What Your Business Needs to Know

Facebook continues to empower its marketers with more in depth data with its new rollout of topic data. This...

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5 Social Media Time Saving Tips for Small Businesses

5 Social Media Time Saving Tips for Small Businesses

As a small business owner in today’s evolving social media landscape, staying on top of social media marketing can...

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7 Things Lawyers Can’t Do on Social Media

7 Things Lawyers Can’t Do on Social Media

Social media for most businesses = Big Marketing Opportunity. Social media for law firms = Big Ethical Challenge +...

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The Hidden Social Media Metrics You Should Pay Attention To

The Hidden Social Media Metrics You Should Pay Attention To

In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the...

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A Cheat Sheet to Social Media Platforms for Your Business

A Cheat Sheet to Social Media Platforms for Your Business

If the idea of maintaining multiple social profiles in addition to running a business makes you think: As if, then you’ll...

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Attention-Grabbing Facebook Posts for Your Small Business

Attention-Grabbing Facebook Posts for Your Small Business

It’s no secret that engaging social audiences keeps getting trickier, thanks to algorithm changes and saturated social media platforms....

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Exactly What You Need to Do to Figure Out Your Facebook Audience

Exactly What You Need to Do to Figure Out Your Facebook Audience

I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test...

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An Unofficial (But Very Interesting) Facebook Post A/B Test

An Unofficial (But Very Interesting) Facebook Post A/B Test

I have the unusual position of running the social presence of two brands that are similar in many ways:...

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