You’ve got your business running and you should be proud, but something’s missing — an equally amazing social media...
1.6 billion. That’s the number of consumers around the world who follow or are connected to a small business...
I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...
It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...
You may have seen Facebook in the news lately, thanks to issues around its privacy settings. As a result,...
If you follow just about any media outlet, you’ve seen Facebook getting a lot of attention from the media...
Facebook rolled out a new algorithm earlier this year. Since then, we’ve had a couple months to dig into...
You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...
We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....
Sometimes you get so busy you forget to check the news feeds for the latest and greatest trends in...
Facebook announced today that there are now 40 million active small business pages on the site. With that announcement...
Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...
As a business that markets on social media, it’s important to understand how your audience is using social media. A...
Facebook continues to empower its marketers with more in depth data with its new rollout of topic data. This...
Social media for most businesses = Big Marketing Opportunity. Social media for law firms = Big Ethical Challenge +...
In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the...
I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test...
I have the unusual position of running the social presence of two brands that are similar in many ways:...
A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...
An automotive company that participated in our recent webinar asked this question: “What social platforms are popular with the...
A dental company that participated in our recent webinar asked this question: “Is it good or bad to direct...
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