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How to Choose the Right Social Media Handles for Your Business

Social Media

How to Choose the Right Social Media Handles for Your Business

What’s in a name? For a business owner, everything. Your business name is often the first introduction of your...

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New in 2022: What to Expect in the World of Social Media

Social Media

New in 2022: What to Expect in the World of Social Media

Social media is the pinnacle of marketing — especially for small businesses. But tactics that worked yesterday might not...

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Welcome to the Metaverse — How Big Tech Impacts Small Business

Local Marketing

Welcome to the Metaverse — How Big Tech Impacts Small Business

Like it or not, big tech is intertwined into our everyday lives. You most likely found this blog via...

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Social Media Holiday: 20 Post Ideas to Help You Stay Connected with Customers

Social Media

Social Media Holiday: 20 Post Ideas to Help You Stay Connected with Customers

The holidays are a busy time for small and medium businesses. Your Black Friday marketing efforts are in full...

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Here’s Why You Need a Facebook Business Page

Social Media

Here’s Why You Need a Facebook Business Page

Whether you’re starting a new business or just kicking off your business’s journey into social media, a Facebook Business...

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Social Media Master: Track Metrics That Matter for Your Business

Social Media

Social Media Master: Track Metrics That Matter for Your Business

Growing your social media following can feel like a very, very … very slow game, especially for business accounts....

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Social Media Goals Guide — Building a Plan to Support Your Business’s 2021 Vision

Branding

Social Media Goals Guide — Building a Plan to Support Your Business’s 2021 Vision

You’ve got your business running and you should be proud, but something’s missing — an equally amazing social media...

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Reviews are Recommendations on Facebook: What It Means for Small Business

Social Media

Reviews are Recommendations on Facebook: What It Means for Small Business

1.6 billion. That’s the number of consumers around the world who follow or are connected to a small business...

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Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

Advertising

Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads

I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...

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How to Optimize Social Media for Mobile [8 Things You Should Do]

Mobile Marketing

How to Optimize Social Media for Mobile [8 Things You Should Do]

It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...

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[Video] Use Facebook Live to Engage Consumers

Social Media

[Video] Use Facebook Live to Engage Consumers

You may have seen Facebook in the news lately, thanks to issues around its privacy settings. As a result,...

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Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

Reputation

Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page

If you follow just about any media outlet, you’ve seen Facebook getting a lot of attention from the media...

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6 Ways You Can Outsmart Facebook’s New Algorithm

Social Media

6 Ways You Can Outsmart Facebook’s New Algorithm

Facebook rolled out a new algorithm earlier this year. Since then, we’ve had a couple months to dig into...

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Boosting Facebook posts – the DOs and the please, please DON’Ts

Social Media

Boosting Facebook posts – the DOs and the please, please DON’Ts

You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...

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Make Facebook Your Digital Marketing Bestie

Social Media

Make Facebook Your Digital Marketing Bestie

We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....

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Top News Stories and Trends in Local Online Marketing 2/24

Online Listings

Top News Stories and Trends in Local Online Marketing 2/24

Sometimes you get so busy you forget to check the news feeds for the latest and greatest trends in...

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Facebook hits 40 Million Page Mark and Launches Live Chat for Businesses

Social Media

Facebook hits 40 Million Page Mark and Launches Live Chat for Businesses

Facebook announced today that there are now 40 million active small business pages on the site. With that announcement...

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Social Media for Plumbers: How to Rock Online

Social Media

Social Media for Plumbers: How to Rock Online

Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...

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The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]

Social Media

The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]

As a business that markets on social media, it’s important to understand how your audience is using social media.  A...

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Facebook Introduces Topic Data: What Your Business Needs to Know

Social Media

Facebook Introduces Topic Data: What Your Business Needs to Know

Facebook continues to empower its marketers with more in depth data with its new rollout of topic data. This...

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Lawyers Using Social Media: 7 Things They Can’t Do

Social Media

Lawyers Using Social Media: 7 Things They Can’t Do

Social media for most businesses = Big Marketing Opportunity. Social media for law firms = Big Ethical Challenge +...

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