Reviews are Recommendations on Facebook: What It Means for Small Business
1.6 billion. That’s the number of consumers around the world who follow or are connected to a small business...
Advertising on Facebook: The Difference between Boosted Posts and Facebook Ads
I have a confession to make. Taco Tuesday comes twice a week in our household. My husband and I...
Optimizing Social Media for Mobile: 8 Things You Need to Be Doing Now
It seems only natural to access social media through your mobile device, doesn’t it? Think about how many times...
![[Video] Use Facebook Live to Engage Consumers](https://3iy1dq1gd54x28xw9d3tmvqk-wpengine.netdna-ssl.com/media/Hero-Image-1-1-1700x675.png)
[Video] Use Facebook Live to Engage Consumers
You may have seen Facebook in the news lately, thanks to issues around its privacy settings. As a result,...
Privacy Concerns: The Best Facebook Privacy Settings for Your Business Page
If you follow just about any media outlet, you’ve seen Facebook getting a lot of attention from the media...
6 Ways You Can Outsmart Facebook’s New Algorithm
Facebook rolled out a new algorithm earlier this year. Since then, we’ve had a couple months to dig into...
Boosting Facebook posts – the DOs and the please, please DON’Ts
You already know Facebook provides great opportunities for local businesses to promote themselves to current and potential customers. One...
Make Facebook Your Digital Marketing Bestie
We recently touched on Google AdWords and how you can next-level your search engine marketing in the new year....
Top News Stories and Trends in Local Online Marketing 2/24
Sometimes you get so busy you forget to check the news feeds for the latest and greatest trends in...
Facebook hits 40 Million Page Mark and Launches Live Chat for Businesses
Facebook announced today that there are now 40 million active small business pages on the site. With that announcement...
How Plumbers Are Rocking Social Media
Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...
![The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]](https://3iy1dq1gd54x28xw9d3tmvqk-wpengine.netdna-ssl.com/media/Screen-Shot-2015-03-25-at-9.18.20-AM-640x489.png)
The Top 5 Activities on Twitter, Google+ and Facebook [Infographic]
As a business that markets on social media, it’s important to understand how your audience is using social media. A...
Facebook Introduces Topic Data: What Your Business Needs to Know
Facebook continues to empower its marketers with more in depth data with its new rollout of topic data. This...
7 Things Lawyers Can’t Do on Social Media
Social media for most businesses = Big Marketing Opportunity. Social media for law firms = Big Ethical Challenge +...
The Hidden Social Media Metrics You Should Pay Attention To
In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the...
Exactly What You Need to Do to Figure Out Your Facebook Audience
I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test...
An Unofficial (But Very Interesting) Facebook Post A/B Test
I have the unusual position of running the social presence of two brands that are similar in many ways:...
Joining Forces: Can Social Boost Search?
A recent report from Marin Software uncovered some interesting new data about the effects of cross-channel marketing. Search has long dominated...
![Social Media for the Auto and Truck Industry [Infographic]](https://3iy1dq1gd54x28xw9d3tmvqk-wpengine.netdna-ssl.com/media/Social-Media-for-the-Auto-Industry.png)
Social Media for the Auto and Truck Industry [Infographic]
An automotive company that participated in our recent webinar asked this question: “What social platforms are popular with the...
One Marketing Technique You Should Never Worry About
A dental company that participated in our recent webinar asked this question: “Is it good or bad to direct...
Facebook Updates Their News Feed: High Quality Content Trumps Memes
Facebook recently updated the News Feed algorithm, this time with the hopes of presenting users with more “high quality...