Articles On email marketing

3 Easy Ways to Improve Customer Communication Right Now

Email Marketing

3 Easy Ways to Improve Customer Communication Right Now

We totally get how overwhelming it can be to get a handle on effective customer communication these days. How...

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Grab a GIF (and a Mask!) for Your Next Customer Safety Update

Email Marketing

Grab a GIF (and a Mask!) for Your Next Customer Safety Update

With cities and states changing COVID-related mask and occupancy requirements daily, small businesses need to keep the communication flowing...

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Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

COVID-19

Small Business Is in the Spotlight. Here are 4 Ways to Make Yours Shine.

Americans are showing up for small businesses like never before. As the effects of COVID-19 have crushed sales, local...

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Reopening? Get the Word Out with Easy-to-Use Email Templates

COVID-19

Reopening? Get the Word Out with Easy-to-Use Email Templates

As we all start resurfacing into our towns when stay-at-home orders lift, it can go one of two ways...

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[Video] How Short Words and Sentences Make Your Emails More Mobile Friendly

Mobile Marketing

[Video] How Short Words and Sentences Make Your Emails More Mobile Friendly

Did you know that in 2019, mobile saw more email opens than desktop for the first time ever? We’re back...

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[Video] Make Your Emails Mobile Friendly: Test on Multiple Devices

Email Marketing

[Video] Make Your Emails Mobile Friendly: Test on Multiple Devices

Did you know that in 2019, mobile saw more email opens than desktop for the first time ever? So today...

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[Podcast] How this Plumbing Business Uses Digital Marketing to Stay Swamped

Local Marketing

[Podcast] How this Plumbing Business Uses Digital Marketing to Stay Swamped

When it comes to the plumbing business, being “swamped” is actually a good thing. Because when customers need plumbing...

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Email Marketing: Avoiding the Dreaded “Spam” Label

Email Marketing

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or...

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11 Ways Your Calls to Action Could Be Killing Your Email Conversions

Email Marketing

11 Ways Your Calls to Action Could Be Killing Your Email Conversions

Email marketing can be one of the most effective ways to nurture your potential clients and retain your existing...

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6 Habits of Successful Small Business Email Marketers

Email Marketing

6 Habits of Successful Small Business Email Marketers

Spring is here, and it arrived in full force. But with Spring comes more than runny noses and watery...

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The DOs and DON’Ts: Sending Permission Passes that Won’t Cause Too Much Heartbreak

Email Marketing

The DOs and DON’Ts: Sending Permission Passes that Won’t Cause Too Much Heartbreak

Imagine a world where 100% of the contacts in your email list are fully opted in and excited to...

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[Video] Subject Line Secrets that Get Emails Opened

Email Marketing

[Video] Subject Line Secrets that Get Emails Opened

Did you know mobile email opens have grown by 180% in the last 3 years? People love their phones....

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Building a 2019 Email Marketing Plan? Do More of This, and Less of That

Email Marketing

Building a 2019 Email Marketing Plan? Do More of This, and Less of That

Would you love to generate $44, just by spending a dollar? Who wouldn’t?! Luckily for small businesses, email marketing...

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Holiday Email Marketing Ideas You’ll Thank Us for This Season

Email Marketing

Holiday Email Marketing Ideas You’ll Thank Us for This Season

How important is the holiday season to your business? Depending on your industry and the type of business you...

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[Video] Put Your Email Marketing on Autopilot

Email Marketing

[Video] Put Your Email Marketing on Autopilot

Today, we’re going to talk about email marketing. If you’re picturing hours of copywriting, list management and that horrible...

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Make Your Email Marketing a Conversion Machine: 5 Ways to Increase Conversions

Email Marketing

Make Your Email Marketing a Conversion Machine: 5 Ways to Increase Conversions

Small businesses use email marketing to achieve a number of goals. And in the marketing world, those goals are...

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8 Habits to Adopt and Keep for Your Email Marketing Strategy

Email Marketing

8 Habits to Adopt and Keep for Your Email Marketing Strategy

Whether you want to drink more water, exercise more, or maybe even eat better, it can take months to...

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Get Up Close and Personal with Email Marketing Personalization

Email Marketing

Get Up Close and Personal with Email Marketing Personalization

How many of your regular customers do you know by name? When you own a small business, that answer...

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5 Free Email Marketing Templates You Should Have on Hand

Email Marketing

5 Free Email Marketing Templates You Should Have on Hand

What if I told you one of the most valuable marketing tools you have is one you may use...

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Why Your Emails Aren’t Getting Opened and How to Fix It

Email Marketing

Why Your Emails Aren’t Getting Opened and How to Fix It

What is a good open rate for emails delivered from a small- to medium-sized business? According to MailChimp, companies...

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A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Email Marketing

A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Ever wonder why unsolicited messages came to be named after a gelatinous, vaguely meat-flavored foodstuff? Well, you have Monty...

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