Articles On dynamic keyword insertion

eBay vs. PPC: A Cautionary Tale

SEM & PPC

eBay vs. PPC: A Cautionary Tale

Earlier this year, Ray Fisman wrote an article for the Harvard Business Review Blog about how eBay had made...

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Dynamic Keyword Insertion: Friend and Foe

SEM & PPC

Dynamic Keyword Insertion: Friend and Foe

When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...

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