Online Listings

How to Tackle Ad Blockers Throwing Publishers for a Loss

By | 12.08.15

How to Tackle Ad Blockers Throwing Publishers for a Loss

Ad blocking is a growing trend among those on the Internet, and it is posing a serious problem for publishers. Yet despite the impact it has on revenue, few companies know if anything can be done about it.

According to surveys conducted by the data management firm Cxense and the journal Editor and Publisher asking industry pros if they tracked the number of users blocking ads when visiting their website, only 16.9 percent said their company had this capability. When asked if there was a strategy in place for dealing with blocked ads, fewer than 15 percent said yes; almost half said their company had none, and a third said they were unsure.

Yet while there is no doubt that ads are being blocked, there is uncertainty as to what can be done about it without cutting off the flow of website traffic and, subsequently, revenue. While some firms are turning to hard and soft paywalls, others are using friendly nudges that remind viewers that ads are the price for free use of a site. Still others are taking a hardline approach, notifying viewers that if ad blockers are turned on, content will be blocked. However, without an effective tracking strategy, the efficacy of any tactic cannot be ascertained.

Reference

eMarketer. “US Publishers Unsure of How to Respond to Ad Blockers,” December 4, 2015.

(Visited 36 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Habits That Make Your Google My Business Listing More Effective

Google My Business

Habits That Make Your Google My Business Listing More Effective

If you’re running a business, your success depends on customers finding you. Having a clean, crisp website helps, but...

Read More

After COVID, an Up-to-Date Google My Business Listing is Crucial

COVID-19

After COVID, an Up-to-Date Google My Business Listing is Crucial

We know that when COVID-19 struck, many hard-working people were met with days of struggle, including small business owners....

Read More

Thryv’s New Business Scan Scores Your Customers’ Online Experience

Back Office

Thryv’s New Business Scan Scores Your Customers’ Online Experience

What do customers and prospects think about their online experience with your business? We’ve developed a free do-it-yourself business...

Read More