Select an Account to Sign In

Thryv

Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

Online Listings

How to Tackle Ad Blockers Throwing Publishers for a Loss

How to Tackle Ad Blockers Throwing Publishers for a Loss

By | 12.08.15
How to Tackle Ad Blockers Throwing Publishers for a Loss

Ad blocking is a growing trend among those on the Internet, and it is posing a serious problem for publishers. Yet despite the impact it has on revenue, few companies know if anything can be done about it.

According to surveys conducted by the data management firm Cxense and the journal Editor and Publisher asking industry pros if they tracked the number of users blocking ads when visiting their website, only 16.9 percent said their company had this capability. When asked if there was a strategy in place for dealing with blocked ads, fewer than 15 percent said yes; almost half said their company had none, and a third said they were unsure.

Yet while there is no doubt that ads are being blocked, there is uncertainty as to what can be done about it without cutting off the flow of website traffic and, subsequently, revenue. While some firms are turning to hard and soft paywalls, others are using friendly nudges that remind viewers that ads are the price for free use of a site. Still others are taking a hardline approach, notifying viewers that if ad blockers are turned on, content will be blocked. However, without an effective tracking strategy, the efficacy of any tactic cannot be ascertained.

Reference

eMarketer. “US Publishers Unsure of How to Respond to Ad Blockers,” December 4, 2015.

(Visited 30 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Online Listings

Want to Add Your Business to Bing? How to Get Found with Bing Places

Want to Add Your Business to Bing? How to Get Found with Bing Places

Read More

[Video] The Smart Way to Use Keywords in Your Online Listings

[Video] The Smart Way to Use Keywords in Your Online Listings

Read More

Last Minute Fourth of July Promotions With Online Listings

Last Minute Fourth of July Promotions With Online Listings

Read More

Explore the Blog