On St. Patrick’s Day, you see clover, leprechauns and green all around, so it’s a good time to talk about seasonal content on your website. For some businesses, going all out and turning the site green is a great option. However, some types of businesses should probably stay away from seasonal content if it doesn’t fit with their products/services or with their customer base. If you feel that seasonal content–whether it’s Valentine’s Day, Memorial Day, or Independence Day–is a good fit for your business, then you should feel free to use it in an appropriate way.
Some businesses, like party supply stores, have very relevant products that can be offered during seasonal periods and it is extremely important to their business model that they “seasonalize” their website by changing the layout, style, and featured products. Other businesses have the resources to add little touches of seasonality to their site and remove them in a timely way to show that their site is relevant.
If your business fits either of these categories, you should consider different things you can do to add seasonal content to your website and other marketing channels. However, if you do not have the resources to add, change and remove content or design elements in a timely way, you should avoid seasonal content on your website. Otherwise, you run the risk of making your site look dated. You don’t want site visitors to encounter Halloween images and featured products on your site in February because it gives the appearance (justifiably) that you don’t keep your marketing materials up to date.
If you decide to add seasonal touches to your website or completely revamp the design for seasonal content, you just need to make sure that you have a plan in place for deploying the content, as well as removing it when the time comes.
