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The Increase in Cross-Screen Use by Consumers Presents New Marketing Opportunities for Businesses
A new report, “Cross Screen Consumer Behavior Decoded,” a joint project of Millennial Media and comScore, uncovers the roles that...
Small-, Mid-Size Businesses Consider Print Directories An Important Way to Drive Local Business
At one time, advertising in the “Yellow Pages” was among the key ways in which a small business would seek...
FCC Net-Neutrality Rules Could Significant Impact Online Advertising System
The Federal Communications Commission (FCC) is coming closer to setting in place net-neutrality rules that might establish a multi-tiered system...
Browsing, Buying with Mobile Devices Still on the Rise
A recent study provided more evidence -- as if any more was needed -- of the ever-growing importance of mobile marketing. It...
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