Select an Account to Sign In

Thryv

Text & Email, Appointment Scheduling, Customer Database

MyDex Account

Pay Bills, View Reporting, Manage Your Listings

Back Office

Millennials Winding Road to Purchase [Map]

Millennials Winding Road to Purchase [Map]

By | 08.23.16
Millennials Winding Road to Purchase [Map]

Every purchase is a winding road for Millennials, according to this research by Alliance Data, the card services and marketing firm, with the actual purchase a relatively minor stop in between the web and mobile phone research, the social media confirmation, the unboxing, and more social media confirmation.

This roadmap may actually understate the route, if you believe Google’s notion of “micro-moments” that says that, thanks to mobile phones, the purchase decision is an ongoing process that happens in spare moments between other purchases.

How to get your business on the purchase map for Millennials? It helps to think through the steps of the customer journey for your service or product, make sure your website is the most mobile friendly it can be, and always stay on top of social media.

Here’s the Alliance Data infographic plus soundtrack.

Millennials Winding Road to Purchase

Dex Media provides complete social media and customer relationship management services for local businesses. 

(Visited 117 times, 1 visits today)
Share on: Share to Facebook Share to Twitter Share to LinkedIn
Comments

Like what you see?
Get more free content.

Next Up In Back Office

5 Business Owner Personality Types: What Type of Entrepreneur Are You?

Ever heard of the Myers-Briggs Type Indicator? Don’t feel bad if you haven’t. It’s a personality “inventory” (aka test…but...

Read More

[Video] Make Work-Life Balance a Priority

Work-life balance may sound like just another corporate buzzword. But entrepreneurs do 30% of your work outside of normal work...

Read More

8 Ways to Reward Employees on a Budget

With Labor Day just around the corner, it’s time to think about how much you appreciate the employees who...

Read More

Explore the Blog