Did you know that franchise companies provide jobs for about 8 million Americans today? Owning a franchise allows individuals the benefits of opening their own business while receiving support from the larger organization. Those benefits can be anything from marketing collateral or advertising tools.

While we’re all familiar with the bigger franchise businesses, like McDonalds or Dunkin Donuts, there’s a big movement toward service-oriented franchise businesses. Franchise guru Lorne Fisher, CEO and Managing Partner of Fish PR Consulting, joins the latest episode of the “Winning on Main Street” podcast, to discuss the ins and outs of franchise structures and the secrets behind the most successful emerging brands.

A Sneak Peek

There’s a secret sauce, which is really that the franchisor in and of themselves, exists to serve the franchisee. … They need to take care of the franchisee because that’s their customer. The customer who comes into the location is not.

More of what you can expect to hear:

  • The biggest growth categories for franchise businesses today and why they’re popular
  • The milestones that determine when a franchise organization is truly successful
  • All about franchise fees and what franchisors use them for

About “Winning on Main Street”

“Winning on Main Street” isn’t your everyday business podcast. We share stories of real small businesses that are winning using today’s modern technology. We talk with relatable, nose-to-the-grindstone entrepreneurs about starting and running their businesses.

“Winning on Main Street” is available wherever you love to listen including Simplecast, Apple Podcasts, Google Play Music, and Stitcher. Tune in to hear from business owners like you in roofing, healthcare, transportation and more.

About Gordon Henry

Thryv Chief Strategy Officer Gordon Henry hosts “Winning on Main Street.” An expert in the tools small businesses use to market themselves, Gordon asks podcast guests about the challenges they face and technology they use to get ahead. Learn more about Gordon.