Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s not as visual. But as it turns out, plumbers are a creative bunch. So here we’re spotlighting how plumbers use Twitter, Facebook and Instagram, but really, these are tips that apply to any profession.
1. Establish yourself as a pro by sharing industry-related tips.
Clean your shower head with using a cup of vinegar in a plastic bag and place it over the shower head overnight! http://t.co/3dSg8f5flm — Richardson Plumbing (@NKYPlumber) February 26, 2015
2. Celebrate your successes!
We’ve hit 1,000 likes on Facebook! If you’re not one of them, join our “fans”: http://t.co/7yhxbqYEEh pic.twitter.com/K9zG1lfDbt
— Len The Plumber (@LenThePlumber) January 23, 2015
3. Tweet about causes that matter that are related to your business. We saw this one because it was retweeted by @Desertplumber. (Btw, it’s always smart to share the love and throw in some retweets here and there!)
When their families don’t have water at home, children walk an average of 3.7 miles a day to get water. #GiveWater http://t.co/wMrzbE0pKO — Water.org (@Water) July 18, 2014
4. Quick facts are always great for social media. Here we have a fact that shows how people can lose money if they don’t use your services. A good fact to share indeed.
Did you know that a leaking toilet can waste around 1,440 gallons every 24 hours? That can be an extra $14 a day… http://t.co/6DhiGhx0kB — Super Plumbing (@Super_Plumbing) March 16, 2015
5. Demonstrate you’re on top of trends in your industry — plus it’s good eye candy.
The 1950’s Retro Era Is One Of The Top 5 Trends In Home Design This Year. Are You Bold Enough To Go For Color? #pipermechanical #plumbing #farmhouse #retro #modern #trend #color #kitchen #americanstandard #kohler #grohe #remodel #pdx #vanwa #piper
A photo posted by Piper Mechanical #piper (@pipermechanical) on
6. Definitely definitely show off your work.
7. And show your people too, especially if they’re having a bit of fun, like these folks from a family-owned plumbing business.
8. Industry jokes are always a smart choice for social media. Plumbers are lucky in that they have no shortage of them.
Here’s another industry joke — and OK, this one comes from us and not plumbers, but we cycle fun plumber content through our feed (so, plumbers, follow us!), and this is one of our favorites.