Articles On Back Office

Wouldn’t it be nice if you could stick to what you do best? Hate to break it to you, but someone’s got to run the business.

Native Apps, Web Apps, and Mobile Websites… Oh My!

Back Office

Native Apps, Web Apps, and Mobile Websites… Oh My!

Are you confused about the differences between native apps, web apps, and mobile websites? There seems to be a...

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‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Back Office

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and...

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Customer Segmentation for Small Business

Back Office

Customer Segmentation for Small Business

If you have a simple customer database or point-of-sale payments system or email marketing list or appointment scheduling software...

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Customer Journey Mapping for Small Business

Back Office

Customer Journey Mapping for Small Business

Understanding your customer journey is key in providing a frictionless customer experience— and reaping the finacial benefits that come...

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Summer 2015 and Small Business [Infographic]

Back Office

Summer 2015 and Small Business [Infographic]

According to a recent survey by Paychex, Inc., a leading provider of payroll, human resource, and benefits outsourcing solutions for...

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What Your Customer Will Look Like in 2015

Back Office

What Your Customer Will Look Like in 2015

As a small business owner, I’m sure you’re well aware just how quickly our world is changing. Once not too long...

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How to Display Prices on Your Business Website. Or Not.

Back Office

How to Display Prices on Your Business Website. Or Not.

Should a local business disclose its prices on its website? Start the debate: NO. Never give a price till you’ve had...

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The REAL Cost of Bad Customer Service [Infographic]

Back Office

The REAL Cost of Bad Customer Service [Infographic]

It’s all too easy to think of bad customer service as a series of isolated incidents. Sure, things can...

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5 Expert Tips: What Your Small Business Should — and Shouldn’t — Be Doing

Back Office

5 Expert Tips: What Your Small Business Should — and Shouldn’t — Be Doing

As a small business owner, you’ve likely received so much advice on running your business that it’s difficult to determine what’s...

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Why Your Business Should Start Accepting Crypto Currency like Bitcoin, Dogecoin and Litecoin as Payment.

Back Office

Why Your Business Should Start Accepting Crypto Currency like Bitcoin, Dogecoin and Litecoin as Payment.

In the near future, this question: “Should I start accepting crypto currencies like Bitcoin and Dogecoin as payment for...

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Facebook’s Rolling Out Redesigned Pages and New Tools for Page Admins

Back Office

Facebook’s Rolling Out Redesigned Pages and New Tools for Page Admins

This week Facebook announced that there will be some changes coming to Pages on desktop. Facebook stated that they...

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So, You Think You Want to Start a Business?

Back Office

So, You Think You Want to Start a Business?

Let’s say that there is something that you like to do and you do really well. You’re a great...

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Beware of the Disavow Link Tool Experts

Back Office

Beware of the Disavow Link Tool Experts

Google’s Penguin algorithm has been in place for nearly two years and in that time, we have witnessed numerous...

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Updates Coming to Facebook Ad Audience Targeting

Back Office

Updates Coming to Facebook Ad Audience Targeting

Facebook has a lot of data on its users, but only a small portion of that data can be...

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The Mobile Marketing Landscape for 2014 [Infographic]

Back Office

The Mobile Marketing Landscape for 2014 [Infographic]

57 percent of users won’t recommend companies with poor mobile websites. This is according to a new infographic from...

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Sometimes, It IS How You Start

Advertising

Sometimes, It IS How You Start

The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head...

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Hiring Virtual Experts to Help You Run Your Business

Back Office

Hiring Virtual Experts to Help You Run Your Business

As a business owner, you can feel frazzled sometimes with the myriad of things you have to do to...

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Over 40% of Businesses DO NOT Reopen After a Disaster

Back Office

Over 40% of Businesses DO NOT Reopen After a Disaster

According to the Federal Emergency Management Agency (FEMA), over forty percent of businesses do not reopen after a disaster....

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2013 – The Year to Start a Business [Infographic]

Back Office

2013 – The Year to Start a Business [Infographic]

This infographic by ProfitBricks shows that 2013 may be a great time to start a business. Technology has made...

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Starting a Successful New Business in 2013

Back Office

Starting a Successful New Business in 2013

Entrepreneurship is the backbone of the American economy. According to the Kaufman Index of Entrepreneurial Activity, about 543,000 new...

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101 Tips to Improve Your Business with Analytics

Back Office

101 Tips to Improve Your Business with Analytics

Why Web Analytics? The task of marketing your company can be very complex.  Business owners must find the balance...

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