Author: Marion Jacobson

Editor, writer, web developer, SEO expert. It's all about the content with me. Founding editor of this blog. Connect with me on Twitter!

Articles by Marion Jacobson

Is That Phone Call Really from Google?

Advertising

Is That Phone Call Really from Google?

Many small businesses across the country report continuing to receive calls from telemarketers claiming to be Google. Although this...

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When Can You Use Other People’s Content on Your Blog?

Blogging

When Can You Use Other People’s Content on Your Blog?

I recently had a friendly email exchange with a small business owner who had published one of our blog...

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How Do You Start a Business Blog?

Blogging

How Do You Start a Business Blog?

Some of the most frequently asked questions from small businesses involve blogging. Should I have a business blog? YES!...

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We Asked Our Clients: Are you blogging?

Blogging

We Asked Our Clients: Are you blogging?

We were curious to find out if our clients are using blogging as a marketing tool for their small...

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The Evolution of the B2C Marketer [Infographic]

Local Marketing

The Evolution of the B2C Marketer [Infographic]

“Put the customer first.” “Put yourself in the customer’s place.” “Good service is good business.” There are many, many...

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We Asked Our Clients: How are you using Social Media?

Local Marketing

We Asked Our Clients: How are you using Social Media?

We were curious about how our local business clients used social media, so we conducted a survey, asking them...

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Veterinarian Websites – What Does Google Look For?

Business Websites

Veterinarian Websites – What Does Google Look For?

As Google tweaks its search algorithm, different ranking factors come into play. Right now, Google displays their local listing...

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How do YOU Market Your Business? Two Non-Typical Ideas

Local Marketing

How do YOU Market Your Business? Two Non-Typical Ideas

The Fox Valley area, west of Chicago, is home to a number of great towns similar to many you...

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The Importance of Customer Loyalty [Infographic]

Back Office

The Importance of Customer Loyalty [Infographic]

Did you know that 82% of small business owners say that loyal customers are the key to growth? And...

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Yes, Virginia, People Still Use Phone Books [Infographic]

Advertising

Yes, Virginia, People Still Use Phone Books [Infographic]

We sometimes hear from folks who tell us that we are “crazy” or “out of touch” or they want...

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Help Your Website Help Your Business

Business Websites

Help Your Website Help Your Business

Of course you have a website for your business, but is it little more than a static placeholder online?...

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Your Business Needs Google Reviews Now More than Ever

SEO

Your Business Needs Google Reviews Now More than Ever

If you search on Google for a location-based business, you have undoubtedly seen what’s called the “seven pack” of...

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Stop Annoying Your Customers with Email

Email Marketing

Stop Annoying Your Customers with Email

I’m a loyal customer of beauty products from an independent consultant who does home parties. There are several products that she sells that...

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The ABCs of CRMs – and How to Jump Start Your Business

CRM

The ABCs of CRMs – and How to Jump Start Your Business

Customer Relationship Management – CRM – everyone’s talking about it, yet it means many different things to many different...

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What are the Best Times to Post on Social Media? [Infographic]

Local Marketing

What are the Best Times to Post on Social Media? [Infographic]

The day of the week and the time of day that you post to your various social media accounts...

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We Asked Our Clients: What are your advertising/marketing plans?

Advertising

We Asked Our Clients: What are your advertising/marketing plans?

This month we surveyed small businesses, asking them 7 basic questions about their advertising/marketing strategy right now and for the...

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Summer 2015 and Small Business [Infographic]

Back Office

Summer 2015 and Small Business [Infographic]

According to a recent survey by Paychex, Inc., a leading provider of payroll, human resource, and benefits outsourcing solutions for...

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Being Environmentally Responsible [Infographic]

Local Marketing

Being Environmentally Responsible [Infographic]

As a publisher of yellow pages directories, we often get questions about our environmental practices. We also get people...

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What is the Local On-Demand Economy (LODE)?

Local Marketing

What is the Local On-Demand Economy (LODE)?

In a phrase, the Local On-Demand Economy (LODE) is “the uberfication of local services”, according to local media research...

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Linkbuilding in 2015 – 12 Ways to Win

Business Websites

Linkbuilding in 2015 – 12 Ways to Win

Or How to Get Along With Google Penguin Ever since Google announced its Penguin algorithm update in April 2012, small...

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Please Don’t Create a Twitter Account for Your Business

Social Media

Please Don’t Create a Twitter Account for Your Business

Unless you plan to use it, manage it, engage with people and tweet useful stuff every day! You may...

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