Like it or not, seasonality impacts every small business. Whether it’s the ebbs and flows of changing seasons or...
As a contractor, you know how to solve problems. Rewiring an old house? No problem. Renovating an outdated kitchen?...
Just because 2023 is winding down, your small business shouldn’t. If this year was less than perfect, consider using...
Rev your engine! It’s time for everyone’s favorite retail holiday. Things are sure to be different this year, and...
For small business owners, the holiday season is much more than a time for decorations and gifts. It’s a...
When I say “marketing,” what comes to mind? The weight of too many choices and not enough time? Or...
With so many ways to advertise, marketing your business can be overwhelming, whether you’re considering print ads, billboards or...
Every so often, marketing folks adopt new buzzwords that seem to take on a life of their own. Most...
Marketing has a natural maturity curve. Remember when you used to read all of your emails? Or when Google...
When you started your home services business, chances are you were more concerned with purchasing equipment and hiring your...
As the second-largest generation in the United States, Gen Z gets a lot of slack — no cap. However,...
Today there are literally hundreds of ways to market your business. And those options are growing every year (maybe...
Black Friday, Small Business Saturday and Cyber Monday are already in the rearview this holiday season. Have you tapped...
In a time of peace, free love and rock ‘n’ roll, the Grateful Dead was writing the proverbial book...
When done well, social media is an awesome way to connect with customers. It helps you build a brand...
When building a marketing plan for your small business, you may be pitting two strategies against each other: direct...
Having a community that supports you is essential for survival — this is especially true when running your business....
Pop quiz: What’s the one document from your company that your customers wouldn’t dare ignore? If you said the...
By Margie Zable Fisher Here’s some pandemic-related good news for health and wellness businesses: COVID-19 has emphasized an increase...
Customer Relationship Management (CRM)
By Debs Renz Small and mid-size law firms certainly have their hands full. Between large caseloads, personalized client relationships...
The turkey is almost carved and the trees are quickly going up, which means it’s time for you to...