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SuperMedia’s Online Reputation Monitoring Tool Provides Clients with Centralized Window to Social World

By Thryv Contributor | 08.09.10 | 3 min read

SuperMedia’s Online Reputation Monitoring Tool Provides Clients with Centralized Window to Social World Value-added tool saves small businesses time and allows them to view at one time their reputation by monitoring reviews, tweets and Facebook wall postings DALLAS, Aug 09, 2010 (BUSINESS WIRE) — SuperMedia (NASDAQ:SPMD) today introduced an online Reputation Monitoring tool as a value-added service for its clients. The monitoring and analytics tool allows SuperMedia clients to see online conversations and gain valuable insights about their businesses, by reviewing listings, reviews, tweets(R) and Facebook(R) wall postings. “Online reputation management is becoming increasingly important to small businesses,” said Greg Sterling, Senior Analyst, Opus Research and principal, Sterling Market Intelligence. “By smartly integrating this tool into its product suite, SuperMedia has moved out in front of the industry curve.” Powered by Yext, a digital media company, the Reputation Monitoring tool is a one-stop spot for SuperMedia clients to monitor their online presence. “In today’s world of non-stop tweets, incessant consumer reviews and ‘everyone has an opinion’ Facebook postings, monitoring your online reputation is a daunting enough task for major corporations,” said Sandra Crawford Williamson, chief marketing officer of SuperMedia. “For a business owner who doesn’t have the time, inclination or staff to search the Internet, it is nearly impossible.” If a problem is identified, SuperMedia clients can take proactive steps to implement a solution before another customer publishes a bad review or posts a negative comment about their business online. Clients can also go to those sites and respond to or forward positive comments. “A business owner’s reputation, a reputation that may have taken years to build can be tarnished with just the touch of several keystrokes,” Williamson said. “We want to help our clients protect their reputation by making them up-to-date and aware of what is being said about them.” The value-added tool is available to clients in good standing with a SuperMedia account. Users access it through Forward-Looking Statements Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Statements that include the words “may,” “will,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “preliminary,” “intend,” “plan,” “project,” “outlook” and similar statements of a future or forward-looking nature identify forward-looking statements. You should not place undue reliance on these statements. These forward-looking statements include statements that reflect the current views of our senior management with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements. For a discussion of the risks and uncertainties see SuperMedia’s filings with the Securities and Exchange Commission, which you may view at, and in particular, SuperMedia Inc’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia Inc’s subsequent Quarterly Reports on Form 10-Q. About SuperMedia LLC SuperMedia LLC (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee(R) program, the SuperTradeExchange(R) program, the now easy-to-read Verizon(R) SuperYellowPages, FairPoint(R) SuperYellowPages and Frontier(R)Superpages,,, SuperpagesMobile and SuperpagesDirect(R) direct mail products. For more information, visit (SPMD-G) SOURCE: SuperMedia LLC

SuperMedia Media Relations: Andrew Shane, 972-453-6473 [email protected] or Investor Relations: Cliff Wilson, 972-453-6188 [email protected]

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