SuperMedia and Dex One Enter Cross-Distribution Agreement Advertisers of Superpages.com and DexKnows gain additional exposure while consumers enjoy more comprehensive information
DALLAS & CARY, N.C., Sep 08, 2010 (BUSINESS WIRE) — SuperMedia (NASDAQ:SPMD), and Dex One Corporation (NYSE: DEXO) today announced a cross-distribution agreement that allows both companies’ advertisers to have their business profiles and other enhanced content appear on both Superpages.com(R) (http://www.superpages.com) and DexKnows(TM) (http://www.dexknows.com). The agreement presents several benefits to both advertisers and consumers. It adds significant value to advertisers by extending their reach to potential customers and increases the ability to generate quality leads. It also provides consumers with access to more comprehensive and relevant information, regardless of which site they may be searching for local business information. “Our partnership with Superpages enhances our position as the single source provider of local marketing solutions to small and medium sized businesses,” said Sean Greene, senior vice president of interactive, Dex One. “This agreement improves DexKnows’ consumer experience by providing additional content to help them find the local businesses that provide the products and services they seek.” While advertisers now have the opportunity to be cross-distributed on both sites, SuperMedia and Dex One will each continue to sell their respective advertising products directly. Dex One advertisers will not be covered under the SuperGuarantee program. “Clients think of our Superpages Network as their one stop shop for providing quality leads,” said Sandra Crawford Williamson, chief marketing officer, SuperMedia. “They benefit from our award-winning SuperGuarantee(R) program and the increased reach their advertisements receive through our agreements with companies like Dex One.”
About SuperMedia LLC SuperMedia LLC (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee(R) program, the SuperTradeExchange(R) program, the now easy-to-read Verizon(R), FairPoint(R) and Frontier(R)Superpages, Superpages.com(R), EveryCarListed.com(R), SuperpagesMobile and SuperpagesDirect(R) direct mail products. For more information, visit www.supermedia.com.
About Dex One Corporation Dex One Corporation (NYSE: DEXO) is a leading marketing solutions company that helps local businesses reach, win and keep ready-to-buy customers. The company’s highly-skilled, locally based marketing consultants offer a wide range of marketing products and services that help businesses get found more than 1.5 billion times each year by actively shopping consumers. Dex One offers local businesses personalized marketing consulting services and exposure across a broad network of local marketing products – including its “official” print, online and mobile yellow pages and search solutions (http://www.dexknows.com and http://www.business.com), as well as major search engines. For more information visit www.DexOne.com. SPMD-G SOURCE: SuperMedia LLC
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