July 27, 2010 Consumers using Superpages.com, the SuperYellowPages and SuperpagesDirect can trust the contractor, plumber, auto body repair shop and other service providers will get it right or SuperMedia will help make it right. DALLAS – In celebration of the first anniversary of the SuperGuarantee® program, a national consumer guarantee initiative designed to lower the risk with hiring contractors, plumbers, auto body repair shops and thousands of other service based businesses,* SuperMedia LLC announced today the launch of a new national ad campaign. In addition, SuperMedia has extended the benefits of the SuperGuarantee program for consumers and clients with a new automobile initiative, enhanced mobile applications and a way for clients to further promote themselves with the SuperGuarantee. “For the first time in many years, we are seeing an upward trend in the possession and usage of our top 100 SuperYellowPages directories across the country,” said SuperMedia CEO Scott Klein. “In addition, an overall increase in call counts in those markets is occurring and we are receiving more and more positive feedback from clients who are seeing the benefits of the SuperGuarantee as it generates more business for them and provides an instant competitive advantage.” SuperGuarantee companies, indicated by the SuperGuarantee shield, are found exclusively in Superpages.com®, the SuperYellowPages® and SuperpagesDirect® direct mail products. The SuperGuarantee program is free for consumers and eligible businesses. Clients qualify for the SuperGuarantee program based on heading, category, and ad program. “The SuperGuarantee program can be a deciding factor when people choose me as a vendor,” said Jason Mobley, owner of Avatar Painting in Sumner, Wash. “When consumers go to look at my company listing it says SuperGuarantee next to it and it helps me get more opportunities. It’s really helping me rock out some houses and do great work, I love it.” If a consumer is not satisfied with the service provided by a participating SuperGuarantee business, SuperMedia will work to resolve any issues or, if unable to resolve the issue SuperMedia will reimburse the consumer up to $500 of the cost of labor for the service.* “Having a guarantee when you’re choosing a contractor to do a job is really important to me as a consumer because I know then if I’m not satisfied with the work that was performed, I have a fall back,” said Kathleen Quinn, consumer in Auburn, Wash.
Building on the success of the first campaign the new advertising continues to feature heroic service providers wearing yellow capes, while visually demonstrating the importance of hiring the “Good Guys.” The storylines range from a broken-down school bus to a high school football game that loses power; the situation is fixed flawlessly by one of the SuperGuarantee businesses. The SuperGuarantee branding campaign, “We Make it Easy to Spot the Good Guys,” was developed by SuperMedia’s advertising agency of record, TM Advertising, an independently managed subsidiary of Interpublic Group. The second campaign of “Good Guys” advertising consists of TV, radio, out-of-home, online, and a Facebook and Twitter presence. Three 30-second spots and a half dozen 15-second spots premier this week during national primetime programs like “Lost,” “24,” “Modern Family,” “American Idol,” “Grey’s Anatomy” and “Barbara Walters’ Pre-Academy Awards Show.” The campaign will run through the end of the year on network, national cable and key local markets. View the ads here.
Building on the success of the SuperGuarantee program, SuperMedia’s new SuperGuarantee AutosSM program provides a free powertrain limited warranty that covers many automotive components including the engine, valves, bearings, pumps, transmission and drive axle up to $3,000 for consumers who find and purchase qualified vehicles through EveryCarListed.com® or Superpages.com.** “It’s rewarding to act as a catalyst of commerce by offering leading edge solutions that’s good for consumers and for SuperMedia’s clients,” said Scott Klein. “The marketplace has changed with online search capabilities saving consumers time and money, and we intend to be at the forefront of new search developments as they take place.” SuperMedia has launched a variety of mobile applications which has increased Superpages.com’s user base and provided an additional platform for users to submit user reviews. Superpages Mobile® applications bring the power of Superpages.com and the SuperGuarantee wherever consumers go. To continue providing a one-of-a-kind application SuperMedia is adding features for users to have an all inclusive SuperGuarantee experience within the application. Currently users can search and find SuperGuarantee businesses. Soon, users will have the ability to sign up for the SuperGuarantee, register service appointments, and, in the event the job is not done right, file a claim to have SuperMedia step in and make it right.* Superpages Mobile applications are available on the iPhone® or iPod® Touch, Blackberry®, and Google Android platforms and the Superpages Mobile Web site, m.superpages.com, is available to use on nearly all mobile phones. Recognizing the benefits and power of the SuperGuarantee, SuperMedia clients have asked for more from the SuperGuarantee. The new ShieldPower program gives clients more ways to advertise themselves as Good Guys. With the ShieldPower program SuperGuarantee clients can use the SuperGuarantee Shield on the front door of their businesses, on their Web sites, on their business cards, their TV ads and more. The program helps get the word out about SuperMedia clients and gets the word out that consumers should look for the Shield to find services backed by SuperGuarantee. The ‘Good Guys’ national ad campaign reinforces this message, so each time a SuperMedia ad runs, it benefits the client. “We are a source of confidence, a connection to indispensable services and genuine advocates of local businesses,” said CEO Scott Klein. “As the first in the industry to stand behind the services of its advertisers, consumers have greater reason to trust SuperMedia and our SuperGuarantee partners. We’ll continue with our SuperGuarantee program even long after the economy bounces back.” * Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com. ** Warranty is offered only in eligible states. Other restrictions apply. For full details, see the terms and conditions and complete program details at www.everycarlisted.com.
Forward-Looking Statements Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words “believe,” “will,” “would,” “propose,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, SuperMedia LLC’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC’s subsequent Quarterly Reports on Form 10-Q. About SuperMedia LLC SuperMedia LLC (“SuperMedia”) (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Clickhere results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising products and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier® SuperYellowPages, Superpages.com®, EveryCarListed.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect® direct mail products. For more information, visit www.supermedia.com. SPMD-G Media Relations Contacts: Andrew Shane (972) 453-6473 [email protected] 1) Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at www.superguarantee.com.