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SuperMedia’s CEO Talks About Social Media

By Thryv Contributor | 08.26.10 | 3 min read

August 26, 2010 Drives Business Leads and Exposure to Business Listings by Distributing Online Coupons Through City-Specific Twitter Accounts More coupons are being redeemed and more consumers are searching for online coupons according to reports

DALLAS –® today announced the launch of a new initiative on Twitter to drive more leads to its business listings. At no cost to the business owner, is distributing thousands of coupons it houses from its local business listings to 72 city-specific accounts on Twitter. “A coupon or discount has always been a super way to drive more consumers to your business and increase customer loyalty,” said Scott Klein, CEO of SuperMedia Inc. “We are now taking the distribution of coupons on our site to the next level. By leveraging the social media space on Twitter, we bring more leads to our clients and businesses listed on”

According to research, in the first half of 2009 the number of all coupons redeemed increased 19 percent and the number of households who obtain coupons via the internet has grown by 83 percent since 2005. Also recently reported, 58 percent of respondents in an ongoing consumer tracking study use online coupons when shopping in their local area. Coupons uploaded to a business profile page are sent or ‘tweeted’ to Twitter audiences searching for coupons. Business owners can easily upload a coupon to their business profile at no charge by creating or logging into their account at

Once logged in, businesses can:

  • create up to three different coupons,
  • set a start date and expiration date,
  • add a disclaimer,
  • apply coupons to multiple store locations,
  • include a promotion code to track specific offers; and
  • update coupons at any time.

“Allowing businesses to customize their coupons to target customers by location, change their offer to cater to the holiday or season, and add tracking codes helps businesses distinguish which offers get the most customer attention,” said Klein. City-Specific Twitter Pages Find and follow your city today here @superpages/superpages-cities.

The 72 local cities with Twitter Coupon pages include Albuquerque, N.M.; Atlanta; Austin, Texas; Baltimore; Bellevue, Wash.; Boston; Bronx, N.Y.; Brooklyn, N.Y.; Buffalo, N.Y.; Camden, Ala.; Charlotte, N.C.; Chicago; Clearwater, Fla.; Cleveland; Colorado Springs, Colo.; Columbus, Ohio; Dallas; Denver; Detroit; El Paso, Texas; Everett, Wash.; Fort Worth, Texas; Fresno, Calif.; Herndon, Kan.; Honolulu; Houston; Indianapolis; Irvine, Calif.; Jacksonville, Fla.; Kansas City, Kan.; Las Vegas; Long Beach, Calif.; Los Angeles; Madison, Wis.; Memphis, Tenn.; Mesa, Ariz.; Miami; Milwaukee; Minneapolis; Nashville, Tenn.; New Orleans; New York; Newark, N.J.; Norfolk, Va.; Oakland, Calif.; Oklahoma City; Omaha, Neb.; Orlando, Fla.; Philadelphia; Phoenix; Pittsburgh; Portland, Ore.; Providence, R.I.; Quincy, Mass.; Richmond, Va.; Sacramento, Calif.; St. Petersburg, Fla.; Salt Lake City; San Antonio; San Diego; San Francisco; San Jose, Calif.; Santa Ana, Calif.; Sarasota, Fla.; Seattle; Tampa, Fla.; Trenton, N.J.; Tucson, Ariz.; Tulsa, Okla.; Virginia Beach, Va.; Washington; Wichita, Kan. Follow SuperMedia on Twitter (@SuperMedia) and become a fan on Facebook. Follow on Twitter (@Superpages) and become a fan on Facebook. 1 Source: NCH Marketing Services, Inc., Mid-Year 2009 Coupon Facts Report 2 Source: Scarborough Research, Scarborough USA+ Study, Release 2 2008 3 Source: BIA/The Kelsey Group, User View Wave VII, March 2009


Forward-Looking Statements

Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words “believe,” “will,” “would,” “propose,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia’s periodic filings with the Securities and Exchange Commission, which you may view at, and in particular, SuperMedia LLC’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC’s subsequent Quarterly Reports on Form 10-Q.

About SuperMedia LLC SuperMedia LLC (“SuperMedia”) (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Clickhere results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising products and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier® SuperYellowPages,®,®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect® direct mail products. For more information, visit


1) Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at