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|Small business marketing articles
Crafting Sales in a Tough Market
Selling success can be seasonal. It can be dependent on the features of the product, the needs of the customer, or the drive of the salesperson. Selling almost never exists in a vacuum. The last few years have been hard on wholesale and retail sales alike and it doesn’t look like there’ll be a big turnaround any time soon. Succeeding and even surviving in the current sales climate will ultimately be a function of adapting and crafting sales out of weak prospects and with scanty encouragement. …
Is Upselling Working for Your Small Business?
Establishing Two-Way Conversations in Social Media
Today’s tech-savvy consumers want to connect with your business, rather than just read about it online. You still have to provide good customer service and a great shopping experience, but you need to engage them and connect with them, so they know you care about your customers and the business they bring you. That’s why you need to learn how to create two-way conversations to connect with your social media followers…
What Do Your Client and Prospecting Communications Say About Your Business?
Find out what small businesses say when we ask the question…
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