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New AT&T Interactive Reseller Program Extends Channel Reach — SuperMedia is the First Premier Channel Partner to Join

By Thryv Contributor | 12.12.11 | 5 min read

New AT&T Interactive Reseller Program Extends Channel Reach — SuperMedia is the First Premier Channel Partner to Join SuperMedia’s marketing consultants to offer ad products to local businesses GLENDALE, Calif. and DALLAS, Dec. 12, 2011 /PRNewswire/ — AT&T Interactive and SuperMedia announced today an agreement for SuperMedia media consultants to offer YP subscription-based advertising products nationwide to small businesses beginning in the first quarter of 2012.

SuperMedia is the first premier channel partner to join the new YP Authorized Reseller Program from AT&T Interactive. The reseller program will also be available to other premium resellers in the near future, who will supplement the coverage of AT&T’s local advertising sales force — which is the largest in the industry. “Teaming up with a world-class team of local media consultants at SuperMedia supports our commitment to put the reach and effectiveness of YP advertising products in the hands of every small business,” said David Krantz, President and CEO of AT&T Interactive. “This relationship moves us closer to achieving that goal by enabling SuperMedia to provide our premier portfolio of YP digital advertising products to its clients across the United States.” “We are pleased to join AT&T Interactive as its initial premier channel partner,” said Peter J. McDonald, CEO of SuperMedia.  “This agreement supports our strategy to be the trusted advisor to help small and medium-sized businesses grow through effective marketing solutions.  AT&T Interactive’s subscription-based products complement our existing local media presence and promotion solutions, and will enhance our ability to combine the best solutions in the marketplace to help businesses achieve their growth objectives.” Broader Coverage Will Benefit Small Businesses Nationwide The YP(SM) Authorized Reseller Program expands the availability of AT&T Interactive’s local advertising platform, a comprehensive set of YP(SM) ad products supported by a proprietary ad- serving technology that meets the evolving needs of local businesses. A single ad buy creates the potential for advertisers to connect with consumers wherever and whenever they search for local businesses. listings are distributed across AT&T Interactive’s flagship owned and operated properties, including Top 35-ranked[1] and leading YPmobile® application. listings also have the opportunity to be distributed across the industry leading YP(SM) Local Ad Network, which has a potential reach of over 77M monthly online unique visitors[2] and includes over 300 third party publishers across online, mobile, IPTV, and directory assistance. About AT&T Interactive AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens – online, mobile, and IPTV., AT&T Interactive’s flagship web property, attracts over 30 million monthly online unique visitors[i]. is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones[ii]. AT&T Interactive local search also offers people search through their and properties which, through a third party provider, feature both reverse phone lookup and white pages search. The YP Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and IPTV. AT&T Interactive’s wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business. AT&T Interactive products are supported by a sales force of more than 5,000 from AT&T Advertising Solutions and other resellers. To learn more visit Keep tabs on YP products by liking YP on Facebook: or following @YP on Twitter. [i] Source: AT&T Interactive internal data, 2011 YTD average through October [ii] Source: AT&T Mobility and AT&T Interactive internal data About AT&T AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates — AT&T operating companies — are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at  This AT&T news release and other announcements are available at and as part of an RSS feed at Or follow our news on Twitter at @ATT. © 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. About SuperMedia SuperMedia Inc. (NASDAQ: SPMD) helps small and medium-sized businesses grow through effective local marketing solutions across print, online, mobile and social media. SuperMedia solutions include: the award-winning SuperGuarantee® program, Superpages® directories, published for Verizon®, FairPoint® and Frontier®,®,®, Superpages for your mobile and Superpages direct mail products. [1] YELLOWPAGES.COM, comScore Media Metrix Top 2000 Web Domains Report, October 2011 [2] comScore Media Metrix, AT&T Interactive Network (Online Search), October 2011  SOURCE AT&T Inc.

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