DALLAS – SuperMedia (NASDAQ:SPMD), a social, local and mobile marketing advisor to small and medium-sized businesses across the United States, was recognized by the Local Search Association with two 2013 Industry Excellence Awards at the LSA’s annual conference in Las Vegas, Nevada.
The first award, Social Marketing-Publishing/Agency, was for the “Relationships and Results” campaign, which shows how SuperMedia helps local businesses succeed. It features SuperMedia local marketing experts partner with business owners and help them attract customers through social, local and mobile marketing solutions. The campaign demonstrates the effectiveness and benefits to local businesses of having SuperMedia as a trusted marketing advisor.
The second award, Search Marketing Value Story-Publishing/Agency, went to EveryCarListed (ECL), a subsidiary of SuperMedia and one of the nation’s premier online shopping destinations for new and used automobiles. The award was for creating a program that brings car dealers highly qualified leads, with the help of co-op advertising funds from suppliers, helping dealers cost-effectively increase sales. The program was designed in partnership by SuperMedia and Local Spectrum by SMGdm.
“Everyone at SuperMedia is focused on helping local businesses grow,” said SuperMedia’s Chief Marketing Officer Mat Stover. “It’s terrific to see the creativity and effectiveness of our teams recognized.” The annual Local Search Association conference allows attendees from around the globe to review local search and advertising trends and achievements, exchange ideas and best practices, and explore opportunities to improve the quality of service member firms offer to their customers around the world.
SuperMedia Inc. (NASDAQ: SPMD) and its marketing consultants in local communities help small-and medium-sized businesses grow using marketing solutions across print, online, mobile and social media. SuperMedia solutions include: the award-winning Superpages shopping guide mobile site and apps, SocialEze® social marketing solution and SuperGuarantee® program; search engine marketing, directories published for Verizon®, FairPoint® and Frontier®, Superpages.com®, website, video, search engine optimization and reputation monitoring; print and digital display advertising, direct mail solutions and EveryCarListed.com® to shop for new and used vehicles.