Company News

Industry Educated about Dex One’s Fast-Paced Digital Transformation

By Thryv Contributor | 05.01.12 | 1 min read

David Sharman, Dex One’s chief strategy officer, was among the respected expert speakers brought together in Boca Raton, Fla., in late April by the Local Search Association. The Local Search Association gathers speakers from around the world at their annual conference to discuss industry trends, success stories, new technology and innovations in the local search industry. 

Sharman shared information about Dex One’s fast-paced digital transformation to become a leader in the local digital advertising space. He discussed Dex One’s strategy to create a truly digital savvy sales force that knows how to make local businesses successful. 

Sharman explained Dex One has been building an even more sophisticated sales force that is as compelling in digital as it has been known for in print.  The company’s sales force has been further developed and educated by the company’s sales academy to expertly explain key digital advertising options to local businesses. 

As a result of Dex One’s reconfigured sales force helping local business take advantage of digital solutions, its digital growth rate was 32 percent in the first quarter of 2012.