Company News

Inceptor's Fully Integrated Search Campaign for Kaz USA Selected as a 2010 MITX Interactive Awards Finalist

By Thryv Contributor | 11.11.10 | 6 min read

Inceptor’s Fully Integrated Search Campaign for Kaz USA Selected as a 2010 MITX Interactive Awards Finalist Inceptor, a Search Marketing Service of SuperMedia, and KAZ USA Recognized for Outstanding Achievement WALTHAM, Mass.–(BUSINESS WIRE)– SuperMedia (NASDAQ:SPMD) today announced Inceptor’s Fully Integrated Search Campaign for Kaz USA has been selected as a finalist in the Best Use of Search category for the 15th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England. Since 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England. “The MITX Awards encompass all things creative and innovative in interactive marketing and technology, and this year, we saw an increasingly impressive group of forward-thinkers,” said MITX president Kiki Mills. “We are proud to be the voice for the region’s digital community, and we are thrilled to recognize some of the world’s most inspiring marketing and creative experts through the awards.” Inceptor demonstrated the significant impact on sales of a single product through a fully integrated search campaign for Kaz USA, a global leader in healthcare devices and home comfort products with a brand portfolio that includes Vicks, Honeywell, Braun and more. Data/learnings were passed from the Inceptor Comparison Shopping and SEO teams to the Inceptor PPC team and the client. In turn, the improved visibility across all three channels led to an increase in sales in both the Comparison Shopping Engines (CSEs) and Organic search. Within a few days of noticing a spike in CSE sales on a specific product, the team built out a unified strategy across Paid and Organic search that led to a tremendous growth in sales and ultimately a shift in the overall revenue contribution from a single category. The ROI goals were met and exceeded. “We’ve been working with the Inceptor team for about 18 months. They built our accounts from scratch and manage our Search Engine Optimization, Pay Per Click and Comparison Shopping Engine feeds,” said Kaz USA web manager Fred Hosley. “Prior to 2009, we didn’t really have a direct-to-consumer business to speak of. Since we hired Inceptor, they’ve been an integral part of our journey from nothing to exciting. There has been significant growth in our business, and Inceptor has played a major role in that.” “The power of a fully integrated search campaign coupled with Inceptor’s industry-leading management techniques demonstrate the true value that can be achieved when the right strategy and smart execution come together,” said Sandra Crawford Williamson, chief marketing officer for SuperMedia. The Inceptor team will be recognized with the other finalists in the category of Best of Search at a gala awards ceremony traditionally attended by over 1,000 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Boston Marriott Copley Place on Thursday, November 18th at 6 p.m. Tickets can be purchased at The 2010 MITX Awards are sponsored by: Bridgeline Digital, PricewaterhouseCoopers, DLA Piper, Pod Digital Design, Atom Group, Reebok, Technology Review,, massAV and Metropolis Creative. About SuperMedia LLC SuperMedia LLC (NASDAQ: SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Superpages directories, published for Verizon®, FairPoint® and Frontier®,®,®, Superpages for your mobile and Superpages direct mail products. For more information, visit About Inceptor, a search marketing service of SuperMedia LLC The Inceptor team brings a high level of customized service and a laser focus on results to Search Engine management. We determine clients’ critical metrics and provide the best strategy to reach them. Our integrated approach to PPC, SEO, CSE/Feeds, and Social Media maximizes ROI, online visibility, and revenue. For more information, visit About MITX The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other like-minded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at (SPMD-G)   SuperMedia Media Relations: Andrew Shane, 972-453-6473 [email protected] or Investor Relations: Cliff Wilson, 972-453-6188 [email protected] Source: SuperMedia News Provided by Acquire Media