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Improved Call Counts, Upward Possession and Usage Trending Continue to Benefit SuperMedia Clients

By Thryv Contributor | 11.09.10 | 4 min read

Improved Call Counts, Upward Possession and Usage Trending Continue to Benefit SuperMedia Clients Local Businesses across the Country Experiencing Value of SuperGuarantee Program DALLAS–(BUSINESS WIRE)– Local businesses across the country – experiencing increases in sales – are singing the praises of SuperMedia’s (NASDAQ:SPMD) SuperGuarantee® program. SuperMedia — through its free, consumer confidence program – backs the work of select service-provider businesses and seeks to resolve any issues a consumer may have with the business or, if unable to resolve the issue, reimburses the consumer up to $500 of the cost of labor for the service.1 “I didn’t think it was going to help, but it was free so there was no risk for me,” said Wendy Hewes, owner of Providence, RI based Ace Wood Flooring. “Suffice to say, I was wrong. The SuperGuarantee is providing another boost in sales for me.” Hewes is not alone. SuperMedia clients – contractors, painters, auto mechanics, dog groomers and numerous other businesses are benefiting from the SuperGuarantee program and Superpages with increases in customer calls.2 “Now that we are number one in the market we have a target on our shirt,” said Kevin Hunter, owner of Windows, Doors & More, based in Fort Wayne, IN. “The SuperGuarantee lets consumers know that a big gun is going to step-in if we don’t do the right thing. While I’m happy to say we have not had an incident, I know the SuperGuarantee differentiation is helping us.” In addition to an average increase of 10 percent in client call counts3, SuperMedia has seen another benefit from the SuperGuarantee. Since its introduction in April 2009, SuperMedia has seen steady increases in the amount of people keeping and using its Superpages directories.4 “Our clients are telling us, Superpages and the SuperGuarantee has become a true differentiator for them and is delivering ready-to-buy shoppers,” said Sandra Crawford Williamson, chief marketing officer at SuperMedia. “Consumers are attracted to the peace of mind we provide them.” Forward-Looking Statements Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Statements that include the words “may,” “will,” “could,” “should,” “would,” “believe,” “anticipate,” “forecast,” “estimate,” “expect,” “preliminary,” “intend,” “plan,” “project,” “outlook” and similar statements of a future or forward-looking nature identify forward-looking statements. You should not place undue reliance on these statements. These forward-looking statements include statements that reflect the current views of our senior management with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements address matters that involve risks and uncertainties. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements. For a discussion of the risks and uncertainties see SuperMedia’s filings with the Securities and Exchange Commission, which you may view at, and in particular, SuperMedia Inc.’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia Inc.’s subsequent Quarterly Reports on Form 10-Q. About SuperMedia LLC SuperMedia LLC (NASDAQ: SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Click-here results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising solutions and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Superpages directories, published for Verizon®, FairPoint® and Frontier®,®,®, Superpages for your mobile and Superpages direct mail products. For more information, visit SPMD-G 1 Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at 2 SuperMedia internal call tracking; single line, single ad observations. Percentage change in year over year calls per equivalent ad size. 3 SuperMedia Marketing Services – Beginning in late 2009 and 1st quarter 2010, call counts began to increase from previous year volumes. 10% average increase YTD 2010 from same period last year. 4 2009-2010 Possession and Usage Studies – Burke Research. SuperMedia Media Relations Contacts: Andrew Shane, 972/453-6473 [email protected] or Investor Relations Contact: Cliff Wilson, 972/453-6188 [email protected] Source: SuperMedia News Provided by Acquire Media