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Dex Media and Yext Sign Agreement to Expand Small Business Internet Marketing Offerings

By Thryv Contributor | 03.30.15 | 2 min read

DALLAS, March 30, 2015 – Dex Media, Inc. (NASDAQ:DXM) and Yext extended and expanded their five-year-old agreement to help small and medium-sized businesses enhance their Internet presence. Partners since 2010, Yext and Dex Media’s strong relationship has resulted in the development of unique products benefitting entrepreneurial businesses across America.

“We are proud to expand our partnership with Yext,” Gordon Henry, chief marketing officer, said. “Together we create marketing solutions used by tens of thousands of businesses to enhance their Internet presence and get more customers. Yext custom designed key elements just for us, working concurrently with our expert knowledge of each small and mid-sized business to create improved features addressing the needs of clients.”

For example, Yext built the custom Reputation Monitoring feature for Dex in 2010, which became Review Monitoring, a core part of Yext’s Digital Presence Management software. Review Monitoring allows small businesses to easily keep track of the reviews coming to their listings from one place.

Currently, Dex uses a custom-built product called Competitor Watch, allowing companies to see reviews, ranks and average-star ratings for up to five competitors. The product was built and deployed by Yext with Dex’s guidance in 2015.

“Dex Media is one of our largest and most innovative partners,” said Howard Lerman, Yext Co-Founder & CEO. “They’ve accelerated their digital transformation with presence management, uniquely positioning them to bring the most effective SaaS marketing automation solutions to small businesses.”

As part of the agreement, Yext and Dex will continue to team up in the creation and testing of new services.

About Dex Media

Dex Media (DXM) is a full-service media company offering integrated marketing solutions that deliver measurable results. As the marketing department for 500,000 small and medium-sized businesses across the U.S., Dex Media helps them Get Found, Get Chosen and Get Talked About. The company’s widely used consumer services include the® and® search portals and applications as well as local print directories.

About Yext

Yext lets companies manage their digital presence in online maps, directories and apps. Over 400,000 businesses make millions of monthly updates across 85+ exclusive global partners, making Yext the global market leader. Digital presence is a fundamental need for all 50 million businesses in the world, and Yext’s mission is perfect location information in every hand.

Yext is based in the heart of New York City with 350 employees and was named to Forbes Most Promising Companies lists for 2014 and 2015, as well as the Fortune Best Places to Work 2014 list.

For more information visit the corporate website at