Company News

New SuperMedia Chief Marketing Officer Announced

By Thryv Contributor | 04.12.10 | 3 min read

April 12, 2010 Sandra Crawford Williamson’s Impressive and Diverse Marketing Experience to Benefit SuperMedia DALLAS – Scott Klein SuperMedia CEO announced today the appointment of Sandra Crawford Williamson as Executive Vice President – Chief Marketing Officer, effective immediately. Williamson is responsible for driving market strategy; advertising and marketing communications; customer acquisition; customer conversion and retention; customer research; analytics and database marketing; and marketing operations and processes. She also will drive brand strategy and development of SuperMedia’s portfolio of brands. “Sandra will become a critical member of our team and will be an integral part of driving the overall success and non-stop transformation of SuperMedia,” Klein said. “In reviewing hundreds of candidates from all over the world, I was struck by the incredible feedback and unending praise Sandra received from every person throughout her career. I know I can count on Sandra to bring great energy and a tremendous strategic marketing perspective to our company.” Most recently, Williamson served as founder and CEO of Crawford Consulting, specializing in brand and sales strategy development, strategic business planning, global business development, product development, and new market penetration. She previously spent nearly six years as Chief Operating Officer and Chief Global Officer for, one of the world’s preeminent online relationship services. There she was one of the founding company officers responsible for developing a new revenue model, which grew to $100 million in less than five years. “It is both intriguing and exciting to be an integral part of the SuperMedia team responsible for taking a company with a rich history grounded in print and evolving it into a new and dynamic company focused on expanding its reach online and via direct marketing,” Williamson said. “What SuperMedia has already accomplished is very impressive. Innovative programs like the SuperGuarantee, SuperTradeExchange and SuperPromise365 have truly differentiated us from the competition, reinvigorated the company and redefined the industry. I look forward to capitalizing on these innovations and creating new opportunities to continue driving us to greater levels of success.” Other recent experience includes four years as President and General Manager at Zapf Creation, a Germany-based toy company, where she guided the creation of a subsidiary for The Americas. She led all functions of the firm to include product development, advertising, public relations, administration, finance, and sales. Williamson also led customer partnerships with companies such as Wal-Mart, Target, Toys R Us, QVC, eBay and Costco and created new online revenue models for the toy industry. She also served as Vice President at Universal Studios where she was responsible for integrating all Marketing and Sales efforts preparing for a global new product launch in the entertainment industry. Among many accomplishments, Williamson developed a partnership with the number one online travel company, resulting in millions of dollars in annual sales. She also held marketing and sales roles at Nabisco, The Coca-Cola Company and Procter & Gamble. “Sandra is an extremely talented marketer, and leader of people,” Scott Klein said. “By adding her to our executive team, we further our goal of dazzling our clients with our portfolio of products, methods and services and exceeding their expectations. She is the perfect addition to our already strong team.”


Forward-Looking Statements Certain statements included in this press release constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements that include the words “believe,” “will,” “would,” “propose,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. For a discussion of the risks and uncertainties see SuperMedia’s periodic filings with the Securities and Exchange Commission, which you may view at, and in particular, SuperMedia LLC’s Annual Report on Form 10-K for the fiscal year ending December 31, 2009 and SuperMedia LLC’s subsequent Quarterly Reports on Form 10-Q. About SuperMedia LLC SuperMedia LLC (“SuperMedia”) (NASDAQ:SPMD) is the advertising agency for local small- to medium-sized businesses across the United States. SuperMedia specializes in results. Clickhere results. Ring-the-phone results. Knock-on-the-door results. SuperMedia’s advertising products and services include: the award-winning SuperGuarantee® program, the SuperTradeExchange® program, the now easy-to-read Verizon® SuperYellowPages, FairPoint® SuperYellowPages and Frontier® SuperYellowPages,®,®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect® direct mail products. For more information, visit SPMD-G Media Relations Contacts: Andrew Shane (972) 453-6473 [email protected] 1) Restrictions apply. For full details, see the Terms and Conditions for the SuperGuarantee program at Thank you for visiting the SuperMedia Blog.