March 10, 2010
Dear Valued Client,
I’m pleased to highlight our latest efforts to further leverage the power of our SuperGuaranteeﾨ program.
First, our new national TV commercials build on the success of last year’s SuperGuarantee advertising campaign. Market research shows that one in three consumers were aware of, and recognized, our shield after less than a year on the air.* This has exceeded even our own expectations.
The new commercials launched last week will build on these results and will run throughout the year. You can see the commercials by clicking here. The campaign is driving usage of our products and delivering results to your business��whether it is with a click, a ring or a knock.
In addition to the new advertising, last week we launched our new ShieldPower licensing program exclusively for our SuperGuaranteeﾨ clients. With this new program you can display the SuperGuarantee shield on your Web site, company vehicles, in your store, and more. Using the Shield in more places helps you attract more customers and lets more people know you are one of the Good Guys. Sign up and start leveraging the power of the Shield today!**
Below are two features on how you can easily benefit from social sites like Facebook, Twitter and LinkedIn. The first provides you with tips on how and why you should get started. The second focuses on how we can help you get clicks, rings and knocks by marrying social media and coupons.
Every member of the SuperMedia team is committed to excellent client service and getting the job done right the first time. We call this new commitment to you our SuperPromise 365. Simply put, you can be assured that we will communicate in a direct and honest manner, go to work for you and strive to exceed your expectations, and build a partnership with you to take on the world of changing ideas 365 days each and every year.
We know that we have a lot of work to do in order to support this process��rest assured we are listening. If we are falling short of your expectations, please contact me directly at [email protected]. I read and respond to every email I receive.
We succeed only when you succeed.
Scott W. Klein, CEO, SuperMedia